Upstream Advertising is Telesure Investment Holdings’ (Telesure) marketing, advertising, communications, media placement and public relations division.
Telesure owns and operates various short-term insurance brands including Auto & General Insurance, Dial Direct Insurance, 1st for Women Insurance Brokers, Budget Insurance Brokers, Unity Insurance, Prosper and hippo.co.za.
Its team is made of brand managers and media planners who are responsible for the brand positioning and messaging of Telesure’s various brands. They do this by creating innovative solutions in order to improve sales at every touch point.
Because Upstream Advertising is a registered advertising agency, it can aggregate the media spend for Telesure’s brands and negotiate better advertising rates with media owners.
Some of the brands have Facebook and Twitter profiles so we can keep with the times when it comes to social media.
Upstream Advertising is based in Hyde Park, Johannesburg