Effective Measures

SA Unique Browsers 22,365,613 SA Page Views 647,585,539
SA Unique Browsers from mobile devices 10,850,317 Mobile Page Views 253,468,279

The above figures are for traffic across DMMA member sites.

Demographic Data for June โ€“ sample size of 122 649 respondents

Gender Male 51% Female 49%
Age 25-29 11% 35-39 13%
Monthly household income R30-R39 999 9% R40-R49 999 8%
Highest Level of Education Secondary 24% University Under(graduate) 29%
Internet Connection ADSL 49% Mobile network 36%
Use Internet for โ€ฆ Email 90% Banking 69%

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