READERSHIP – Effective measure data for December

SA Unique Browsers 12,900,018     SA Page Views 424,446,547
Mobile Unique Browsers 1,573,939 Mobile Page Views 40,315,588

The above figures are for traffic across DMMA member sites for December 2011.

Demographic Data for December – sample size of 102 597 respondents

Gender Male 56% Female 44%
Age 25-30 15% 35-40 16%
Monthly household income R30-R39 999 11% R40-R49 999 10%
Highest Level of Education Matric 25% University Degree 33%
Internet Connection ADSL 55% Mobile network 39%
Use Internet for … Email 92% Banking 74%
  • Major new online player set to enter SA market | DMMA

    […] Usage figures from the online publisher-dominated Digital Media and Marketing Association (DMMA) show that eNews will be fighting for a slice of South Africa’s more than 10-million monthly unique web browsers and 1.5-million unique mobile browsers. Online ad spend is reported to be at the half a billion rand mark (R600m) by Nielsen Media Research (at rate-card-rate), but with a relatively small market share of just over 2%. In comparison, TV ad spend sits at around the 40% mark. […]