Readership

Effective Measure reports for February 2013

SA Unique Browsers 19,976,765 SA Page Views 603,566,279
Mobile Unique Browsers 8,886,566 Mobile Page Views 203,121,659

The above figures are for traffic across DMMA member sites for February 2013.

Demographic Data for February – sample size of 118 997 respondents

Gender Male 53% Female 47%
Age 25-30 13% 35-40 15%
Monthly household income R30-R39 999 10% R40-R49 999 9%
Highest Level of Education Secondary 25% University Under(graduate) 31%
Internet Connection ADSL 50% Mobile network 38%
Use Internet for … Email 90% Banking 70%

Effective Measure reports for January

SA Unique Browsers 18,732,078 SA Page Views 562,863,020
Mobile Unique Browsers 8,539,392 Mobile Page Views 194,727,452

The above figures are for traffic across DMMA member sites for January 2013.

Effective Measure reports for December

SA Unique Browsers 14,611,383 SA Page Views 372,943,554
Mobile Unique Browsers 6,436,175 Mobile Page Views 120,654,314

The above figures are for traffic across DMMA member sites for December 2012.

Effective Measure reports for November

SA Unique Browsers 14,857,919 SA Page Views 452,772,811
Mobile Unique Browsers 4,194,376 Mobile Page Views 83,065,213

The above figures are for traffic across DMMA member sites for November 2012.

Effective Measure reports for October

SA Unique Browsers 15,708,919 SA Page Views 482,641,737
Mobile Unique Browsers 4,297,788 Mobile Page Views 84,144,175

The above figures are for traffic across DMMA member sites for October 2012.

Effective Measure data for September

SA Unique Browsers 14,461,165 SA Page Views 430,158,053
Mobile Unique Browsers 4,116,908 Mobile Page Views 80,422,064

The above figures are for traffic across DMMA member sites for September 2012.

Effective Measure Data for August 2012

SA Unique Browsers 14,448,374   SA Page Views 437,276,177
Mobile Unique Browsers   4,096,789 Mobile Page Views 72,876,265

The above figures are for traffic across DMMA member sites for August 2012.

Effective Measure Data for July 2012

SA Unique Browsers 13,760,982 SA Page Views 431,952,813
Mobile Unique Browsers   3,969,080 Mobile Page Views   63,254,537

The above figures are for traffic across DMMA member sites for July 2012.

Effective Measure Data for June

SA Unique Browsers 14,996,951 SA Page Views 466,374,764
Mobile Unique Browsers 2,003,900 Mobile Page Views 47,682,589

The above figures are for traffic across DMMA member sites for June 2012.

Effective Measure data for May 2012

SA Unique Browsers 16,819,048 SA Page Views 507,992,810
Mobile Unique Browsers 1,847,485 Mobile Page Views 49,924,726

The above figures are for traffic across DMMA member sites for May 2012.