One of South Africa’s largest and most-loved portal’s iafrica.com has completed a brand new refresh of its own just in time for Spring. The portal, which is part of Primedia Online, is a South African institution and has been in existence for over 10 years, also boasting a very strong international readership.
“Web design has moved on dramatically in the three years since our current design was launched, so we wanted to bring our website up to date.” explained 365 Digital CEO, Tanja Lategan. “The changes are not intended to represent a radical overhaul but more a subtle design facelift and internal optimisation upgrades, with the aim of improving our service and making it more appealing to both readers and advertisers,”
“After analysing the website’s user behaviour as well as our advertising client’s needs we have decided to either optimise or remove specific content sections to reflect how both our readers and advertisers use the site.” Areas such as Business now has expanded inventory by incorporating previously separate, but relevant sections such as Property and Personal Finance. “This means a better offering for our advertisers and an improved user experience for our readers.”
In addition the Content Management System (CMS) is now further optimised to deliver the most effective campaigns possible. Along with the reorganising of content and the optimised advertising targeting, visitors will experience cosmetic changes to the design of the website. “Regular iAfrica users are still able to easily navigate their way around the site, but the design ‘refresh’ has introduced new elements that give readers better access to the feature content published on sections such as Travel and Lifestyle,” says iafrica.com manager Bridget Pringle.