Habari Media has partnered with South Africa’s most successful online cycling website, thehubsa.co.za, offering marketers the opportunity to target a highly engaged and loyal audience made up of predominantly male, top income earners who lead an active lifestyle.
Since its inception in 2004, The Hub has become South Africa’s largest online cycling community. Cyclists can stay up-to-date and informed about cycling news and events, buy and sell cycling gear, get advice on anything from new purchases to technical problems and connect with like-minded individuals.
The latest DMMA report by Effective Measure (July 2013) indicates that The Hub is ranked 6th based on Average Page Views per visit (APV) and an impressive 3rd based on Average Visit Duration (AVD). These high levels of engagement are excellent news for advertisers say’s Habari Media MD, Wayne Bischoff, ‘The proliferation of online publishers and social networks has meant that it is increasingly important for publishers to promote engagement by offering a compelling editorial proposition. The Hub offers marketers exactly this’.
With over 40 000 registered users, thehubsa.co.za received an impressive 3,344,063 page views with 100,484 unique visits in August 2013 (Source: Effective Measure). The Hub has close on 2000 likes on Facebook and Twitter followers have grown to 3,010.
Matt Eagar, Founder and MD, of The Hub comments, ‘As an independent niche publisher it’s often a challenge to reach premium brands and be present in their marketing conversation. Habari Media’s solid industry reputation coupled with the relationships and resources they bring will help close that conversation gap and more effectively monetize our platform. Importantly, the partnership affords us the capacity to dedicate more resources to the growth and evolution of our offering, ensuring its continued success’.
Habari Media is increasingly able to offer marketers a full spectrum digital solution, reaching any audience across any device in South Africa.