South Africa’s most prestigious digital awards event of the year, The Bookmarks Awards (powered by FNB) honoured digital champions at a dazzling evening at ArtScape on Thursday 1 November. Not only did the event highlight and reward individual capabilities, it applauded the effort of all in driving the growth of the digital industry in SA.
Weeks of deliberation by a panel of 39 judges resulted in a total of 148 Awards being handed out, of which 88 were bronze, 40 silver and 5 gold. Others included Special honors, team and individual awards.
Nikki Cockcroft, DMMA Chair and head of Bookmarks believes the increased quality of digital and integrated campaigns is due in part to the discussion on what would qualify as a successful campaign moving from after the campaign to its inception stages. ROI and measurable results are becoming a real part of the advertising communication conversation.
Nikki says “This was our 5th year of hosting the Bookmarks Awards and as the level of creativity and measurability of work in South Africa increases in quality so did we need to step up on the quality of the event to reward this work. The response to Bookmarks 2012 has been overwhelming proving our Oscar style formula right – a big winner for us!” Nikki Cockcroft won the Greatest Individual Contribution to Digital award on the night”.
Live entertainment, from Gazelle and Honey B, set the ambiance, along with MC’s Riaad Moosa and his delightfully witty takes on life, and Elana Afrika’s warmth and enthusiasm.
Read on for the winners who surpassed the judges’ stringent criteria.
The Bookmarks Awards are divided into four clusters:
- The Core Awards
- The Craft Awards
- The Individual and Team Awards
- The Special Honours Awards
Core Awards – Websites/Microsites/Mobisites – Brand, Commercial & Retail Websites – Large Enterprise (Turnover > R100m+) (1)
Bronze (1)
DStv Online – DStv.com
Core Awards – Websites/Microsites/Mobisites – Brand, Commercial & Retail Websites – Small/Medium Enterprise (Turnover < R100m) (1)
Silver (1)
World Wide Creative – Sharkwatch South Africa
Core Awards – Websites/Microsites/Mobisites – Publisher Sites (Mass Appeal) > R5m
Turnover (5)
Bronze (5)
Daily Maverick and iMaverick – Daily Maverick & iMaverick
24.com – Food24.com
24.com – News24.com
24.com – Sport24.co.za
MyBroadband – MyBroadband
Core Awards – Websites/Microsites/Mobisites – Specialist Publisher Sites (smaller, niche audiences with <R5m turnover p.a.) (8)
Silver (1)
Liquorice – Whatsfordinner
Bronze (7)
Both Worlds & Clickshape – ZANEWS NETWORK
Media24 Magazines – YourParenting.co.za
New Media Publishing – Woolworths TASTE Digital
24.com – Parent24
24.com – Channel24.com
New Media Publishing – www.eatout.co.za
Burn Media/Creative Spark – Memeburn
Core Awards – Websites/Microsites/Mobisites – Government, Public Service and Civil
Society Sites (5)
Silver (2)
NATIVE – Close The Tap
Ogilvy Johannesburg – Add Hope Website
(Collaborator InJozi)
Bronze (3)
Prezence Digital – #MandelaStory
World Wide Creative – World Design Capital 2014
Creative Spark – The ANC Archives
Core Awards – Websites/Microsites/Mobisites – Microsites (5)
Silver (1)
Ogilvy Johannesburg – Add Hope Website
(Collaborator InJozi)
Bronze (4)
Hellocomputer – Toyota Etios “Smile Hub”
Hellocomputer – Toyota Yaris “You Set the Pace”
M&C Saatchi Abel – Remember Me Not (Collaborators Motif Studios, Michael Garrett and Andy Horns)
The Jupiter Drawing Room – (Cape Town) – Hyundai Accent (Collaborator Hellocomputer)
Core Awards – Websites/Microsites/Mobisites – Brand/Company Identity Mobile Sites (2)
Silver (1)
Trigger Isobar – Story Time (Collaborator InJozi)
Bronze (1)
Prezence Digital – Real Time Wine
Core Awards – Websites/Microsites/Mobisites – Publisher Mobile Site (4)
Silver (1)
OnNet – Cell C Mobile Portal
Bronze (3)
24.com – m.news24.com
DStv Online (SuperSport.com) – SuperSport.com Mobi
Prezence Digital – EWN Mobi
Core Awards – Websites/Microsites/Mobisites – E-Commerce (5)
Silver (4)
SARIE Magazine (Media24) – koop.sarie.com (Collaborator Touchlab)
Yuppiechef – www.yuppiechef.co.za
Realmdigital – Exclus1ves Stickers
Zando – www.zando.co.za
Bronze (1)
Woolworths – www.woolworths.co.za
Core Awards – Advertising and Search – Display Advertising (6)
Silver (3)
AdVine & OMG Digital – Red Bull Beat Battle
Gloo – Samsung AFCON
iLogic Agency – Nando’s Ketchup on the Headlines
Bronze (3)
Gloo – BMW Efficient Dynamics: More for less
Gloo – BMW 3 Series: Infographic
Gloo – BMW 3 Series: Greatest Competition
Core Awards – Advertising and Search – Best Media Plan (4)
Silver (1)
Acceleration Media – Sanlam Budget Speech 2012 (Collaborators: Liquorice, Notabene, Jupiter)
Bronze (3)
Carat SA – Cadbury Kraft – Stimorol
(Collaborators: iProspect, Ogilvy Cape Town)
DigiVOX – BMW
(Collaborator: Gloo)
DigiVOX – Web Africa
(Collaborator: Engage Brandcraft)
Core Awards – Advertising and Search – Paid Search Campaigns (3)
Silver (1)
ClickMaven – Momentum Health
Bronze (2)
Quirk Cape Town – Woolworths (Always On)
Social Code – ORMS Direct
(Collaborator ORMS)
Core Awards – Advertising and Search – Organic Search Campaigns (3)
Bronze (3)
Synergize – Prime Meridian
Synergize – Carmag
Synergize – Mr Delivery
Core Awards – Email Marketing – Email Campaign (4)
Silver (1)
140 BBDO – Scratch
(Collaborator Ninjas for Hire)
Bronze (3)
2Stroke Interactive – Chris Willemse Cycles 35th Anniversary
Ireland Davenport – Who still wants to be working in 2054?
Quirk Cape Town – Durbanville Hills Adopt a Vine
Core Awards – Email Marketing – Email Publication (3)
Silver (2)
Daily Maverick – The First Thing Newsletter
Demographica – Dollop
Bronze (1)
Yuppiechef – Yuppiechef Hot Products Email Newsletters
Core Awards – Social, Community and PR – Social Media Properties (7)
Silver (3)
Gloo – FNB Facebook Page
Liquorice – Whatsfordinner Facebook
Quirk Cape Town – Shield for Men
Bronze (4)
Quirk Cape Town – Durex
Quirk Cape Town – Hunter’s
Cerebra – Toyota social media properties
DSTV Online – SuperSport
Core Awards – Social, Community and PR – Social Media Campaigns (17)
Silver (3)
Ogilvy Cape Town – Volkswagen Street Quest
Retroviral – Nando’s Last Dictator Standing (Collaborator Black River FC)
NATIVE – Close The Tap
Bronze (14)
Ogilvy Cape Town – YouTube Interventions
King James – Back At Ya (Collaborators Bouffant Films, Priest, Spaced Out Sound)
Gloo – FNB S*#! People Say About Investing
Prezence Digital – #MandelaStory
Hellocomputer – Toyota Etios Tweets for Sweets (Collaborators Thingking, Buynary, DraftFCB, Groundglass)
COW Africa – BEV: The Twitter Activated Vending Machine (Collaborators Raak, Thingking)
iLogic Agency – Hyundai Virtual Test Drive
LM&P – Doritos Roulette (Collaborators Mortimer Harvey)
Aqua – LikeBike
Quirk Cape Town – Col’Cacchio #PriceSlice
World Wide Creative – #ThinkThai For A Change. Think Simply Asia. (Collaborator Bittersuite)
Ireland Davenport – Friend Request(Collaborator Buynary)
MACHINE – Year of the Gherkin
M&C Saatchi Abel – Remember Me Not(Collaborator Motif Studios, Michael Garrett and Andy Horns)
Core Awards – Applications and Tools – Handheld/Phone Apps (2)
Gold (1)
FNB – FNB Banking App
Bronze (1)
Prezence Digital – Ster Kinekor Smart-Phone App
Core Awards – Applications and Tools – Tablet Apps (1)
Silver (1)
Touchlab – go! Travel South Africa
Core Awards – Applications and Tools – Tablet Publication (3)
Bronze (3)
Touchlab / Media24 Newspapers – Die Burger
24.com – News24 iPad app
Daily Maverick – iMaverick
Core Awards – Games – Games (2)
Gold (1)
Ogilvy Cape Town – Volkswagen Street Quest
Bronze (1)
iLogic Agency – Hyundai Virtual Test Drive
Core Awards – Online Video and Audio – Online Video (4)
Gold (1)
Ogilvy Cape Town – YouTube Interventions
Silver (1)
Quirk Cape Town – Savanna: Dead Funny Videos
Bronze (2)
Euro RSCG South Africa – Let your body drive
(Collaborator BETC Euro Paris)
Prezence Digital – #MandelaStory
Core Awards – Integrated/Mixed Media – Integrated Digital Marketing/Campaigns (7)
Gold (2)
Ogilvy Cape Town – Volkswagen Street Quest
Trigger Isobar, Joe Public – Run Jozi
Silver (2)
Ogilvy Cape Town – The World’s First Alien Abduction Flavoured Gum
NATIVE – Close The Tap
Bronze (3)
Hellocomputer – Toyota Etios “Smile Hub” (Collaborators Thingking, DraftFCB, Buynary, Groundglass)
MACHINE – Marmite
Hellocomputer – Toyota Yaris “You Set the Pace”
Core Awards – Integrated / Mixed Media – Multi-platform Publisher (7)
Silver (1)
DStv Online – Big Brother Africa
Bronze (6)
Both Worlds – ZANews Network
Daily Maverick – First Thing Newsletter, Daily Maverick & iMaverick
DStv Online – DStv
DStv Online – SuperSport.com
New Media Publishing – Woolworths TASTE Digital
24.com – News24
Core Awards – Integrated / Mixed Media – Multi-Channel Retailer (1)
Bronze (1)
Hellocomputer, DraftFCB, BNRY, Thingking, Groundglass – Toyota Etios “Here to make you Smile”
Craft Awards – Editorial (Media – News, Magazines, Radio, and TV Stations / Networks) (8)
Silver (3)
Primedia Broadcasting – Eyewitness News
BOTH WORLDS – ZANEWS NETWORK
Daily Maverick – First Thing Newsletter, Daily Maverick & iMaverick
Bronze (5)
New Media Publishing – Woolworths TASTE Digital
Crush! – www.crushmag-online.com Crush issue 16-21
Media24 – SARIE.com
Cerebra – G-Connect In-Flight Wi-Fi Editorial
Avusa Media LIVE – Sowetan LIVE
Craft Awards – Interface, Interaction, Navigation, UX (5)
Silver (1)
Ogilvy Cape Town – Volkswagen Street Quest
Bronze (5)
iLogic Agency – Hyundai Virtual Test Drive
BNRY Digital – Cadbury Dairy Milk Reseal Campaign
Gloo – FNB: DotFNB
NATIVE – Close The Tap
Craft Awards – Graphic Design, Illustration, Animation (8)
Silver (4)
Joe Public and Gloo – Clover viral
Hellocomputer – Continental Power Of Stop
Joe Public and Gloo – Clover microsite
Ogilvy Cape Town – Volkswagen Street Quest
Bronze (4)
Hellocomputer – Hunters Dry ‘ Urban Oasis’ Tour
(Collaborator 140 BBDO)
Hellocomputer – Adidas NEO Weather Widget
(Collaborator Sid Lee)
Ogilvy Cape Town – Golf Cabriolet – “Scroll up”
BNRY Digital – Cadbury Dairy Milk Reseal Campaign
(Collaborator Wicked Pixel)
Craft Awards – Tech. Innovation (2)
Silver (2)
Ogilvy Cape Town – Volkswagen Street Quest
iLogic Agency – Hyundai Virtual Test Drive
Individual and Team Awards – The Digital Maverick (1)
Special Mention: Richard Oakley
Winner: Branko Brkic
Individual and Team Awards – Best Editorial Team (1)
Both Worlds – ZANEWS NETWORK
Individual and Team Awards – Best Digital Advertising Sales Team (1)
Demographica Sales Team
Individual and Team Awards – Best Digital Editorial Individual (1)
Daily Maverick and iMaverick – Branko Brkic
Individual and Team Awards – Best Media Planner (1)
NATIVE – Jarred Mailer
Individual and Team Awards – Best Social Media Marketer (1)
Cerebra – John Beale
Individual and Team Awards – Best Paid Search Marketer (1)
Acceleration Media – Michael Walker
Individual and Team Awards – Best Organic Search Marketer (1)
Synergize – Robin Fishley
Individual and Team Awards – Best Account/Client Service Manager (1)
NATIVE – Leanne Godden
Individual and Team Awards – Best Student (1)
Dave Colley & Martin Magner – Red & Yellow School
Individual and Team Awards – Best Youngster (1)
Daily Maverick – Sipho Hlongwane
Special Honours – Greatest Company Contribution to Digital (as voted for by members of the DMMA)
Special mention: Digivox, Everlytic
Winner: Quirk
Special Honours – Best Agency
Special mention: Quirk, Liquorice
Winner: Gloo
Special Honours – Best Publishing House
Special mention: BDFM Publishers, Avusa Media Live
Winner: Daily Maverick and iMaverick
Special Honours – Best Individual Contribution to SA DM&M
Special Mentions: Rob Stokes & Pete Case
Winner: Nikki Cockcroft
As always the Bookmarks team recognises the value of the industry’s support in entering, sponsoring, judging, attending and promoting these Awards and thanks all who have made the 5th annual Bookmarks a huge success.
Media Partners
How we made it in Africa; Bandwidth Blog; Bizcommunity; Advantage Magazine; Enjin Magazine; The New Age; Strike Media; Memeburn, Mark Lives
Category sponsors
Apurimac Media; Social@Ogilvy; Audience Media; Demographica; 24.com; Ads24; Dash of Lime; InMobi; MyBroadband; BrandsEye and DStv Online
Digital Champions
BBC.com; Effective Measure; The Villas Hotel Group; Auslese; Atmosphere Orange; Hertz; Everlytic; 60 Layers of Cake; 365 Digital; BrandsEye; New Media Publishing; NATIVE; RSA Web; Colourtone Aries; The Accommodation Guru; Leisure Hotels, Real Time Wine, Woolworths, Warwick Wine Estate and Newsclip