Bookmarks Awards 2011 Winners!

Digital excellence recognized as the winners of the 2011 Bookmarks (powered by FNB) are announced in Cape Town

Last night, the Bookmarks, South Africa’s premiere digital awards and an initiative of the DMMA (Digital Media and Marketing Association), announced its 2011 winners.  The ceremony, held at Pigalle in Cape Town, was a gathering of the who’s who of the digital and online world.

“The success of this evening’s event and the calibre of the 2011 entries and winners is a clear indication that the digital industry is growing from strength to strength,” says Nikki Cockcroft, Chairperson of the DMMA and Bookmarks Chair.

The 2011 winners are:

CLUSTER – PRODUCT
Product: websites/microsites/mobisites
 
Category: Publisher
Bronze winners:
YourParenting.co.za Media24
TimesLIVE Avusa Media LIVE
Channel24 24.com
Silver winners:
DSTV.com DStv Online
Food24 24.com
News24 24.com
Health24 24.com
Category: Specialist Publisher
Bronze winners:
Big Brother Amplified DStv Online
Silver winners:
BandwidthBlog.com BandwidthBlog
Visi.co.za New Media
Category: Microsite
Bronze winners:
Vodacom Powergram HelloComputer
Silver winners:
VW Polo GTI Date Drive Campaign Ogilvy Interactive Cape Town
BP Ultimate Ride 2 HelloComputer
Category: Mobile Site – Retail
Bronze winners:
Computicket.mobi Prezence Digital
Silver winners:
Sterkinekor.mobi Prezence Digital
Category: Mobile Site – Brand/Company Identity
Silver winners:
SAB Carling Black Label – Be The Coach Campaign Ogily Interactive Cape Town
Category: Mobile Site – Publisher
Bronze winners:
SoccerLaduma.mobi Prezence Digital
mobi.SuperSport.com DStv Online
m.news24.com 24.com
Product: advertising & search
Category: Display Advertising
Bronze winners:
Vodafone EA Games ‘Pacman” HelloComputer
BMW Fastpost Gloo Digital Design
Vodafone EA Games “Need for speed” HelloComputer
Gold winners:
VW Golf R Campaign Ogilvy Interactive Cape Town
Category: Mobile Display Advertising
Bronze winners:
Levi Go Forth AdVine/OMG Digital
Category: Paid Search Campaign
Bronze winners:
College Campus Students for Success Acceleration
Silver winners:
Hyundai New Cars Social Code
Gold winners:
ORMS Direct Social Code
BMW Search DigiVOX
Category: Organic Search Campaign
Gold winners:
Cash Crusaders Synergize Online
Product: Email Marketing
Category: Email Campaign
Silver winners:
Countdown Sale HomeChoice
Gold winners:
Capitec Bank Infographic Newsletter Quirk
Category: Email Publication
Silver winners:
First Thing Newsletter The Daily Maverick
Product: Community and PR
Category: Social Media Category
Bronze winners:
Amarula Greatest Sunsets Liquorice
Appletiser NATIVE
Savanna: lemon lovin’ Quirk
Silver winners:
Vodacom Cerebra Communications SA
Category: Social Media Campaign
Bronze winners:
VW Polo GTI Date Drive Campaign Ogilvy Interactive Cape Town
Chivas: Time to Lead Facebook campaign HelloComputer
Exclusive Books FlashmobFireSale Campaign World Wide Creative
Trudon 1O118 PopiMedia Innovations
Silver winners:
Kulula.com 1O Year Birthday Society/Mnemonic/King James
Vodacom Durban July RFID iLogic
Hunters Facebook Refresh NATIVE/14O BBDO
Plascon Art from Mess Society/Mnemonic
Mr. Delivery – Fire the Chef M&C Saatchi Abel
Category: Mobile Community
Bronze winners:
Virgin Mobile Finish the Story World Wide Creative
SoccerLaduma.mobi Prezence Digital
Category: Blog
Silver winners:
Samsung Blog Cerebra Communications SA
Product: Applications & Tools
 
Category: Browser – based software
Bronze winners:
pMailer Prefix Technologies
NATIVE OS NATIVE
Category: Handheld/Phone
Silver winners:
News24 24.com
Category: Tablet
Bronze winners:
MWEB Business Info Bank Troika/CLARITY
Silver winners:
ABC van Diere TouchLab
SuperSport.com for iPad DStv Online
Product: Games
 
Category: Games
Bronze winners:
BP Ultimate Ride 2 HelloComputer
VW Golf R Campaign Ogilvy Interactive Cape Town
Product: Online Video/Audio
 
Category: Online Video
Bronze winners:
VW Polo GTI Date Drive Campaign Ogilvy Interactive Cape Town
Drive Dry – Thunda.com Gloo Digital Design/Fox P2
Silver winners:
Mercedes Benz Test Drive 14O BBDO
Liqui-Fruit Summer Meltdown Campaign Liquorice
Category: Pod/Videocasts
Bronze winners:
ZANEWS BothWorlds
Silver winners:
Quirk Education Videos QUIRK
Product: Integrated/Mixed Media
 
Category: Integrated Digital Marketing/Campaigns
Bronze winners:
BP Ultimate Ride 2 HelloComputer
BP Ultimate Score HelloComputer
HiLux Man Up Challenge Mesh Interactive
Silver winners:
5 Gum Launch Tribal DDB
Gold winners:
SAB Carling Black Label – Be the Coach Campaign Ogilvy Interactive Cape Town
VW Polo GTI Date Drive Campaign Ogilvy Interactive Cape Town
Category: Multi-platform Publisher
Bronze winners:
News24 24.com
Silver winners:
Big Brother Amplified DStv Online
CLUSTER: CRAFT
 
Category: Editorial [media – news, magazines, radio and tv stations/networks]
Bronze winners:
Sarie.com Media24
ANCYL Special Report Mail & Guardian
Seven Deadly Sins Studio 83
TASTE website New Media
Sowetan LIVE Avusa Media LIVE
Silver winners:
Daily Maverick The Daily Maverick
ZANEWS BothWorlds
Category: Interface, Interaction, Navigation
Silver winners:
The Musica Flo Browser HelloComputer
Category: Graphic Design, Illustration, Animation
Bronze winners:
Android Characters Trigger/Isobar
Silver winners:
BP Ultimate Score HelloComputer
The Musica Flo Browser HelloComputer
Kruger Gold Rush Gloo Digital Design
Category: Tech Innovation
Bronze winners:
BP Ultimate Ride 2 HelloComputer
The Musica Flo Browser HelloComputer
Gold winners:
indaba Touch Table Gloo Digital Design/Pixel Project
CLUSTER: INDIVIDUAL AND TEAM AWARDS
 
Category: Best Digital Editorial Individual
Stephen Grootes The Daily Maverick
Category: Best Creative Director
Simon Spreckley HelloComputer
Category: Best Media Planner
Andre Britz Quirk
Category: Best Social Media Marketer
Melissa Attree Melissa Attree
Category: Best Copywriter/Content Writer
Sarah Manners Quirk
Category: Best Intern/Student
Yannick Pian/Tanya De Jongh/Martin Magner – The Loft The Red & Yellow School
CLUSTER: ACHIEVEMENTS AND SPECIAL HONOURS
Best Agency:
Quirk
Best Publishing House
24.com
Best Individual Contribution to South African Digital Media & Marketing
Jason Xenopoulos
Best in Show
Capitec Bank Infographic Newsletter Quirk

 

The 2011 categories were, for the first time, not divided into those relevant to publishers and agencies.  Instead the 52 categories were broken down into clusters that were open to all.  The reasoning behind the enhanced category system was to extend the awards to a wider range of digital publisher, agencies and brands and to ensure that submissions were evaluated by judges with relevant experience and expertise.

Says Cockcroft: “our restructuring of the category system definitely worked in terms of the number, calibre and variety of entries.  We are looking forward to having even more new entrants next year.”

The 2011 Bookmarks were powered by FNB.  Says Stephen Claassen, FNB’s Provincial Chairman of the Western Cape: “FNB celebrates innovation and we support the digital industry because we love the innovation coming out of it.”

The winners were chosen from over 450 entries and were judged by top industry professionals.