Bookmarks Awards 2011 List of Finalists

Bookmarks finalists announced!

The Bookmarks, South Africa’s premier digital awards powered by FNB, have released the much-anticipated names of the 2011 finalists.

They are:

PRODUCT AWARDS – websites / microsites / mobisites
CATEGORY ENTRANT
Retail – Large enterprise (turnover < R100m+)  
Flight of the Fish Eagle Website Quirk
Foschini Website NATIVE
Retail – Small / medium enterprise (turnover < R100m)
Groupon South Africa Groupon South Africa
Grootbos World Wide Creative
Publisher (mass appeal)  
DSTV.com DStv Online
Food24.com 24.com
Channel24.com 24.com
News24.com 24.com
YourParenting.co.za Media24
Health24.com 24.com
TimesLIVE Avusa Media LIVE
Specialist publisher  (smaller, niche audiences with <R5m turnover p.a )
Visi.co.za New Media
BandwidthBlog.com BandwidthBlog
Big Brother Amplified DStv Online
TASTE website www.tastemag.co.za New Media
Microsite  
VW Polo GTI Date Drive Campaign Ogilvy Interactive Cape Town
BP Ultimate Ride 2 HelloComputer
Hilux Man Up Mesh Interactive
DIXIV Jupiter Drawing Room SA & Gloo Digital Design
Vodacom Powergram HelloComputer
Mobile site – retail  
SterKinekor.mobi Prezence Digital
Computicket.mobi Prezence Digital
Mobile site – Brand/company identity  
SAB Carling Black Label Be The Coach Campaign Ogilvy Interactive Cape Town
Mobile site – publisher  
m.news24.com 24.com
SoccerLaduma.mobi Prezence Digital
BBC.com BBC.com
mobi.SuperSport.com DStv Online
PRODUCT AWARDS – Advertising & Search
CATEGORY ENTRANT
Display advertising  
VW Golf R Campaign Ogilvy Interactive Cape Town
Vodafone EA Games “Need for Speed” HelloComputer
Vodafone EA Games “Pacman” HelloComputer
BMW Fastpost Gloo Digital Design
Audi A6 – Ask Rudi Campaign Ogilvy Interactive Cape Town
Mobile display advertising  
Vodafone EA Games Mobile Banners Hello Computer
Levi Go Forth AdVine/OMG Digital
Best media plan  
Investec Wealth and Investment Lighthouse Digital
Perfetti van Melle – Mentos Lighthouse Digital
Paid search campaign  
ORMS Direct Social Code
Hyundai New Cars Social Code
Cell C Data Campaign Trigger/Isobar
BMW Search DigiVOX
College Campus – “Students for Success” Acceleration
Momentum Clickmaven
Dealfish Kenya TrafficBrand
Mocality Kenya TrafficBrand
Organic search campaign  
Cash Crusaders Synergize Online
Capitec Quirk
Hollard Quirk
PRODUCT AWARDS – Email marketing
CATEGORY ENTRANT
Email campaign  
Capitec Bank Infographic Newsletters Quirk
Countdown Sale HomeChoice
Email publication  
Wild e-newsletter TiP Publishing
First Thing Newsletter The Daily Maverick
PRODUCT AWARDS – Community & PR
CATEGORY ENTRANT
Social media platforms  
Amarula Greatest Sunsets Liquorice
Appletiser NATIVE
Savanna: Lemon Lovin’ Quirk
Vodacom Cerebra
Social media campaign  
Kulula.com 10 year birthday Society / Mnemonic / King James
VW Polo GTI Date Drive Campaign Ogilvy Interactive Cape Town
Vodacom Durban July RFID iLogic
Hunters Facebook Refresh NATIVE
Plascon Art From Mess Society/Mnemonic
Trudon 10118 Popimedia Innovations
Exclusive Books FlashMob FireSale Campaign World Wide Creative
Chivas “Time to Lead” Facebook Campaign Hello Computer
Mr. Delivery: Fire the Chef M&C Saatchi Abel
Fan It With Cell C Primedia Broadcasting
Mobile community  
Virgin Mobile Finish the Story World Wide Creative
SoccerLaduma.mobi Prezence Digital
Blog  
Samsung Blog Cerebra Communications
ShoesOnFeet – Put Foot Rally 2011 Retroviral Digital Communications & BangersandNash
Reputation / Crisis Management  
Vodacom Crisis Management Cerebra Communications
Use of ORM to understand traveller behaviour Acceleration Media
PRODUCT AWARDS – Applications & tools
CATEGORY ENTRANT
Browser-based software  
Deloitte Insomnia Index CLARITY
pMailer Prefix Technologies
NATIVEOS NATIVE
Savanna: Marry for a Million Date Roulette Quirk
Handheld/phone  
News24 News24
Tablet  
ABC van Diere TouchLab
MWEB Business Info Bank Troika Imagineering Works/CLARITY
Supersport.com for iPad DStv Online
PRODUCT AWARDS – Games
CATEGORY ENTRANT
Game  
VW Golf R Campaign Ogilvy Interactive Cape Town
BP Ultimate Ride 2 HelloComputer
PRODUCT AWARDS – Online video & audio
CATEGORY ENTRANT
Online video  
VW Polo GTI Date Drive Campaign Ogilvy Interactive Cape Town
Drive Dry – Thunda.com Gloo Digital Design & Fox P2
Mercedes Benz Test Drive 140 BBDO
Liqui-Fruit Summer Meltdown Campaign Liquorice
Supersport.com Video DStv Online
ZANEWS BothWorlds
Pod/videocasts  
ZA NEWS BothWorlds
Quirk Education Videos Quirk
PRODUCT AWARDS – Online video & audio
CATEGORY ENTRANT
Integrated digital marketing / campaigns  
VW Polo GTI Date Drive Campaign Ogilvy Interactive Cape Town
SAB Carling Black Label Be The Coach Campaign Ogilvy Interactive Cape Town
BP Ultimate Ride 2 HelloComputer
Hilux Man Up Challenge Mesh Interactive
5 Gum Launch Tribal DDB
Kulula.com 10 Year birthday Society / Mnemonic / King James
Standard Bank Matric Results NATIVE
BP Ultimate Score HelloComputer
Multi-platform publisher  
News24 24.com
Big Brother Amplified DStv Online
BBC.com BBC.com
SuperSport.com DStv Online
CRAFT AWARDS
CATEGORY ENTRANT
Editorial (media – news, magazines, radio, and TV stations/networks)
Daily Maverick The Daily Maverick
ZANEWS BothWorlds
ANCYL Special Report Mail & Guardian
Safari Interactive Magazine Big Fig Digital Media
Seven Deadly Sins Studio 83
TASTE Website New Media
Sowetan Live Avusa Media LIVE
Sarie.com Media24
Interface, interaction, navigation  
VW Polo GTI Date Drive Campaign Ogilvy Interactive Cape Town
Indaba Touch Table Gloo Digital Design & Pixel Project
The Musica Flo Browser HelloComputer
BP Ultimate Ride 2 HelloComputer
Graphic design, illustration, animation  
VW Polo GTI Date Drive Campaign Ogilvy Interactive Cape Town
The Musica Flo Browser HelloComputer
Computicket.mobi Prezence Digital
BP Ultimate Score HelloComputer
Kruger Gold Rush Gloo Digital Design
Android Characters Trigger/Isobar
BMusic / sound design  
There are no finalists in this category
Tech. innovation  
Indaba Touch Table Gloo Digital Design & Pixel Project
BP Ultimate Ride 2 HelloComputer
The Musica Flo Browser HelloComputer
Hyundai Freedrive HelloComputer
INDIVIDUAL & TEAM AWARDS
CATEGORY ENTRANT
Best Editorial Team  
News24 News24
The Daily Maverick The Daily Maverick
Sowetan LIVE Avusa Media LIVE
Best digital advertising sales team  
Dash of Lime Primedia Online
Team eType eType SA
Habari Media Habari Media
Apurimac Media Sales Team Apurimac Media
AdDynamo AdDynamo
Digitalmark Digitalmark
Best digital editorial individual  
Makgale Tema NATIVE
Gemma Wilkie NATIVE
Maryke Cumpsty Sarie
Stephen Grootes The Daily Maverick
Kevin Bloom The Daily Maverick
Phillip de Wet The Daily Maverick
Best creative  
Andrew Kirkby Quirk
Best creative director  
Adam Whitehouse NATIVE
Simon Spreckley HelloComputer
Best media planner  
Andre Britz Quirk
Jennifer Grace NATIVE
Michelle Pearman DigiVOX
Chanal Mackay Acceleration Media
Best social media marketer  
Melissa Attree Melissa Attree
Suzanne Stokes MWEB
Landi Groenewald DigiVOX
Best paid search marketer  
Jon Attwell Quirk
Andre van Niekerk Acceleration
Best copywriter/content writer  
Sarah Manners Quirk
Best intern / student  
Yannick Pian, Naomi Bossert, Neil Atkinson (Team Entry) The Red and Yellow School
Danielle Bates Quirk
Yannick Pian The Red and Yellow School
Zoe McLean The Red and Yellow School
Stacey Rumble BrandsEye
ACHIEVEMENTS & SPECIAL HONOURS
CATEGORY
Best agency
Trigger/Isobar
DigiVOX
NATIVE
Quirk
Gloo Digital Design
Hello Computer
Best publishing house
24.com
Associated Magazines
Best individual contribution to SA DM&M
Josh Adler
Nikki Cockcroft
Andrea Mitchell
Tim Bishop
Zibusiso Mkhwanazi
Jason Xenopoulos

The final judging takes place on the 5th and 6th November before the awards ceremony on the 10th November.  Winners will be announced at the prestigious ceremony, which is taking place at Pigalle in Cape Town.  The MC’s for the awards are 5fm’s Simon Dingle and Anele Madoda and guests will be entertained by Plush and DJ Dino Moran.  There are a limited number of tickets left.  They are R750 each and can be booked via the website www.thebookmarks.co.za

The Bookmarks workshops take place on the 8th and 9th of November in Johannesburg and Cape Town respectively.  Both events are from 8.30am to 1.00pm.  Tickets cost R450.00 and bookings can be made on the website.