The DMMA will be hosting a Blogger Debate on Tuesday 17 July from 15h00-17h00, in order to define the rules of engagement that need to co-exist between bloggers, PR professionals and Ad Agency MD’s.
A recent debate has arisen amongst bloggers, advertising agencies and PR agencies on whether bloggers should be charging for blog posts promoting brands, and if so, who they should be charging and what they are entitled to charge. This matter was initially brought to the industry’s attention by Alex van Tonder of Cape Town Girl.
As the media landscape broadens to include social media as a credible medium, this is a concern particularly pertinent to the media and marketing space which needs to be addressed. The DMMA has decided to facilitate an informal forum discussion between bloggers, ad agencies heads and PR professionals in the interests of opening up the channels of communication between these parties.
The outcome of the discussion hopes to establish:
- The role and responsibilities of bloggers, ad agencies and PR’s- understanding the different functions of each
- Protocol and processes for communication between parties- ‘The Rules of Engagement’
- Standardised measurement- determining the credibility of the blog which would thus warrant an appropriate fee
Participating in the debate will be some of South Africa’s top bloggers and marketing professionals, including:
- Dan Nash – Bangers and Nash (@bangersandnash)
- Dylan Savage – Life is Savage (@LifeisSavage)
- Dax Villanueva – Relax with Dax (@RelaxWithDax)
- Ishay Govender – Food and the Fabulous (@Foodandthefab)
- Mike Sharman – Retroviral (@mikesharman)
- Victoria Tatham – Kiss, Blush and Tell (@toritatham)
Public Relations and Advertising/ Digital Agencies:
- Nicole Capper – Mango-Omc (@ncapper)
- Adele Kruger – Ogilvy (@Adele_Kruger)
- Tracy Jones – Positive Dialogue (@PDCcoza)
- James McKay – Quirk (@thejamesmckay)
- Ben Wagner – Native (@BenWagner)
An informal survey will be distributed to bloggers interested in sharing their views, for research purposes.