Private Property Listings (PPL)


Private Property was established as an Internet-based business in 1998, and offers private sellers an excellent marketing platform on which to sell their properties without having to pay estate agent’s commission. The system enables buyers and sellers of property to interact directly with each other, thereby cutting out the middleman.

Over the years, Private Property has grown into a serious contender in the property market and today we offer our clients much more than just a property listing on our website. Private Property is South Africa’s busiest property website with thousands of homes for sale, more than 200 000 registered buyers on our database and an average of more than 5 million page impressions each month. In fact, our website was voted SA’s best property website in the E-Commerce awards for 2 years running.

Innovations in technology are constantly affording buyers and sellers of property the opportunity to benefit from an ever faster, more efficient and transparent service. Our motto is ‘we help you each step of the way’ and our mission is ‘to use innovation to sell property’. At the heart of this business system is a commitment to providing an excellent level of service from the start when a client first contacts Private Property, to the finish when they have sold their property and transfer has taken place.

We have 6 branches covering the whole of South Africa, as well as a branch in Namibia, and a head office staff component based in Johannesburg and Durban. Private Property focuses primarily on the residential sector of the property market, which includes second-hand sales, residential developments as well as rentals.