We are Mindshare. The global media network. We are nearly 6,000 people in 82 countries with one aim: to make our clients’ brands more famous and more profitable.
In South Africa our systems are always on, always live. Our people are acutely aware of what’s happening in your region, your city, your neighbourhood and the area you operate in. We understand brands, markets and media. Most of all, we understand other people. The people we live with. The people we work with. The people we are.
We are thinkers and doers, relentless in the pursuit of success for our clients. We do this by continually seeking – and usually finding – the perfect connection between their products and potential customers. As our name suggests, we help them gain a greater share of consumers’ minds.
In the past, we did this by using our skill and clout to plan and negotiate great deals with broadcasters and publishing houses. In the liberated, unpredictable, spectacular media world of the 21st century, we use our analysis and creativity to commission a group of specialists to create a stream of brilliant ideas and control them as we distribute them around South Africa and around the world.