Heart 104.9FM broadcasts a unique radio experience to Cape Town and surrounds.
Our blend of strong personalities and a listener-responsive offering of urban adult contemporary music attracts 650 000 people every week. We are the most listened to station amongst upper-income adults in the metropole
Heart 104.9FM is the physical manifestation of Cape Town Soul: passionately connected to the Mother City; proud of her beauty, forgiving of her faults, and invested in her future. We think of our loyal and potential listeners as the Cape Town family – bonded to our personalities, who they regard as genuine friends. We represent a diverse Cape Town where you are accepted for who you are – no bling, no bull.
We don’t offer a “background ” listening experience. We are the most interactive station in our region – famous for allowing our listeners to be heard and not herded into packaged moments.