Soccer-Laduma is the biggest active football community in South Africa across its print, web, mobile and social media properties. Soccer-Laduma provides breaking news, interviews and analysis on local and international football complemented by user-generated content constantly feeding off each other to create a 24-hour hub of interaction. We pride ourselves in servicing our loyal readers who have made us market leaders in many respects. As we continue to grow across all media platforms, it’s vital that we remain relevant to a market whose economic power and social influence gains momentum. 75% of Soccer-Laduma readers belong in the 4-7 LSM group.
Having first hit the streets in 1997, Soccer-Laduma’s print edition remains the highest selling sports publication in the country with circulation figures reaching 334 716 (ABC 1st quarter 2012); maintaining its position as South Africa’s 3rd highest selling newspaper overall with a readership of 3 182 000 (AMPS 2011B Jan-Dec). Furthermore, it is now available weekly in digital format via MySubs for the same price.
Soccer-Laduma’s web and mobile figures continue to rise. Effective Measure stats from June 2012 read 154 586 Unique Browsers for web and 574 586 for mobile. Soccer-Laduma mobile remains the 3rd largest mobile site and the leading football-related site in South Africa. On the social media front, we’ve reached 32 882 combined Twitter followers as well as 49 416 Facebook fans growing daily.