Change | Rationale |
The vesting of management and operating control of the DMMA in a Board of Directors, who are elected annually by the Members. | This clarifies the operating structure of the DMMA in line with Section 21 law and gives day to day decision-making to a Board elected by members annually. |
The Board will comprise at least two representatives from Agencies and two from Publishers, plus a treasurer. | This ensures that the Board is balanced in line with the composition of the member base and no one group can override the concerns of others. |
The Board will be entitled to appoint committees to perform specific functions or look after specific portfolios, and may further co-opt experts or individuals to advise and assist on specific matters. | This gives the Board the right to appoint working committees to run projects aimed at delivery for the DMMA. It also means Board members don’t have to have day-to-day operational roles but that these can be delegated. |
Any Director may be removed from office at any time by resolution of the Members at a meeting requisitioned for that purpose by 15% of the Members. | This provides a mechanism that currently doesn’t exist for the Members to exercise oversight and control over the Board. |
The removal of the current requirements, for reasons of practicality: • that each Membership application be approved by 75% of the Members • that there by not less than one DMMA meeting during any three-month period. | These notions made sense when the DMMA was a small organisation. We have not been operating along these lines for several years and this enshrines this in the constitution. |
Clarification of what is meant by an Online Publisher member and the conditions to be met to become one. | This takes a firm stand on SA-focus for publishers members of the DMMA. |
The inclusion of “Brands” as a membership category | This important interest group has been left out of DMMA thinking up until now. It is our plan to extend our existing Brand members and to bring the all-important voice of clients to the table. |