Youth Social Media Marketing Conference 2013 #YSMMC

We have 1 ticket to give away to members of our LinkedIn group as well as on our Facebook Page. Please leave us a comment in either community and let us know which event you would like a ticket for and why you want to attend?

DMMA members qualify for a 20% discount

The first Social Media Marketing conference in South Africa organised specifically for brands that are trying to effectively engage with the Digital Generation.

Social Media has, to some extent, made the youth more accessible to marketers. The youth have significant buying power, are influential on the buying decisions within their family units and are often the trendsetters in society. Their natural digital literacy and love of social networks means that the media landscape has become less fragmented and that we have much better insight into where they are and what they are interested in, however, a number of barriers and challenges to the successful use of Social Media for marketing still remain. This conference is designed to provide brands with a starting point for considering how to reach the youth while ensuring that brand messages are effective and engaging.

We have 1 ticket to give away to members of our LinkedIn group as well as on our Facebook Page. Please leave us a comment in either community and let us know which event you would like a ticket for and why you want to attend?

DMMA members qualify for a 20% discount

The Youth Social Media Marketing Conference seeks to re-educate delegates on industry trends and developments with regards to the youth market. More than just keeping up-to-date, it seeks to inform delegates of effective current & new means of effectively engaging the youth through social media platforms.

–  Find out the best and newest ways to market brands to the youth market through social media

–  pick up actionable tips to improve your marketing with the different social media platforms

–  Discover new strategies that will draw the youth to your brand in a bid to build communities and ultimately sell products and services through social media

–  Discover how to leverage content to sell, and how to move the youth to action with content



Measure: how do brands measure the effect of social media with regards to the youth market?

What are the best measurement tools?

How can marketers demonstrate ROI on social media strategy?


Target: how do brands find the youth audience with social media?

Which social networks do the youth use?

How can brands understand the social media habits of the youth?

How do brands get noticed by the youth?


Engage: what are the best ways to engage this audience?

How to cultivate loyal fans

How do brands create engaging content that will keep the youth following the different social media channels


 Sell: how do brands sell with social media?

Can brands generate profit from social media efforts?

How can brands monetise social efforts?


Advertise: how effective are integrated digital campaigns?

Why brands should invest more in digital advertising

How brands can use digital advertising to engage the youth


Trends: what are the current and future social media marketing trends?

How can brands implement trends into their overall strategy

What key strategies and tools across main digital marketing trends?



Thebe Ikalafeng: Pioneering global African thought leader, advisor, commentator and author on branding. Founder of Brand Africa, Public Sector Excellence and Brand Leadership. Director of Mercantile Bank, Brand South Africa, WWF and South African Tourism, and vice-Chairman of Brand Council of South Africa.


Dr Nikolus Eberl: CEO BrandOvation, The author of the bestselling book “BrandOvation”. Dr Eberl headed the Net Promoter Scorecard research project on South Africa’s Destination Branding Success Story during the 2010 FIFA World Cup™, and he is the co-author of the World Cup Brand Ambassador Program ‘Welcome 2010′ and chairperson of the inaugural 2010 FAN World Cup


Justin Spratt: CEO Quirk Agency.  As CEO of Quirk Agency Group, Justin Spratt is responsible for managing the Quirk Agencies in Johannesburg, Cape Town and London, with a headcount of almost 250 people. Justin also sits on the not-for-profit Silicon Cape ( board aimed at drawing foreign investment into the technology start-up scene in South Africa.


Vincent Maher: VP of Growth and Product Strategy Mxit. Vincent Maher has worked in the online media industry since 1996 and is currently Vice President of Growth and Product strategy at mobile social network, Mxit. Most recently he was the co-founder and CTO of mobile community specialist, Motribe, which was acquired by Mxit in October 2012. Motribe created over 19 500 communities and engaged with more than 4 million users.


Sifiso Mazibuko: Facebook Innovations Manager. Sifiso is a simple Zulu boy hailing from Durban KwaZulu Natal. As the Facebook Innovations Manager, his task is to demystify social media and help brands understand how they can leverage Facebook’s ability to enhance social connections to connect with their customers in a real and authentic way. Most importantly, his job is to help brands move social media from being an isolated execution, into a well-structured, measurable strategy that is informed by the brand’s larger overall marketing strategy.


Bradley Maseko: Founder & Youth Market Strategist BrandedYouth Insights:  Bradley Passionate about business strategy and social media and is the founder and youth market strategist at Brandedyouth Insights. He provides brands and advertising agencies with qualitative information on the youth market. He is also a writer and speaker, making recommendations on how brands can connect with the youth, based on the analysis made from the insights mined by Brandedyouth


Suzanne Little: Head of Social Media and Social CRM for Quirk, Head of MarketingDigital Media and Marketing Association (DMMA): Suzanne is a regular speaker at digital conferences around South Africa where she shares her theories on Social CRM and Relationship Marketing being the foundation of all Social Media Marketing and the first steps for brands and organisations entering into the social media space. After a fruitful 2 years positioned as the Brand Manager of Social Media and Social CRM for MWEB where she was responsible for all corporate strategic marketing undertaken in the online social environment, Suzanne joined Quirk as Head of Social Media in early 2012.


Melissa Attree: Marketing & Social Media consultant. Cerebra: Melissa Attree is a marketing and social media professional who is passionate about using digital tools to get consumers and brands talking. Melissa has worked with brands like ABSA, Adidas, Big Blue, Distell, MasterCard, Nando’s, Nedbank, Ogilvy, SAA, South African Breweries, Vodacom, Woolworths and 5FM. In 2012 Melissa joined Cerebra in a Business Development capacity.



Keynote sessions – Keynotes are 40 minutes – 30 minutes delivery and 10 minutes interactive

Panel A 60 minute panel with 4 panellists addressing questions posed by delegates


Name: Youth Social Media Conference 2013



Date: 14 March 2013


Venue: The Venue, Melrose Arch. Johannesburg


Cost: R 2499 (DMMA members receive 20% discount)


Register NOW!!!