The IAB South Africa’s membership includes Publishers/Bloggers and/or their appointed Advertising Sales Representatives, a Creative or Development Agency, or a Media Agency as well as Brands (see brand manifesto on Q&A page) and Educational Institutions. Annual membership fees are R12 000, payable in advance.
Full Membership for publishers/bloggers, agencies, brands – R12 000 per annum
Start-up: under 15 000 uniques for publisher/bloggers and under 5 employees for agencies/non-publishers/brands – R2 500 for the first year of membership only after which member migrates automatically to the full membership level of R12 000 per annum!
All publisher/blogger members have to implement the effective measure tag on their site (this is an additional cost for sites with more than 15 000 UBs. All publisher/blogger members must submit advertising revenue figures on a monthly basis to Nielsen Adex.
Benefits to IAB South Africa members include:
Affiliation to internationally recognised body – the IAB
Endorsement: the credibility that comes with being an association member, a press office on our website, member badges for application on your own website.
Measurement: discounted access for publishers and free access to agencies on Effective Measure system, a crucial tool for publishers who wish to monetize their online audience.
Information: IAB South Africa updates as well monthly Effective Measure reports and quarterly SA adspend reports from AIS/Nielsen sent via monthly newsletter to members.
Education: The Knowledge Network aims to educate and transform the indsutry at all levels, starting with a schools programme, member and industry education on relevant topics at annual IAB South Africa workshops and events
Research: Exclusive reports from the IAB South Africa research studies and quarterly surveys.
Discounts & Ticket giveaways: 20% discount at selected industry events and exhibitions,and a chance to win a free ticket to selected events
Opportunites: to partner at events, to participate in RFPs and tenders as provided by the industry
Industry Awards: access to enter industry awards, i.e. The Creative Circle Quarterly Digital Awards)
Recognition and Reward: for the digital industry at the Annual Bookmarks awards and for creative agencies, the Creative Circle Quarterly Digital awards.
Networking: with other members at quarterly meetings, workshops and other IAB South Africa events.
Exposure: to the industry at large, through PR and marketing in online and offline press and through social media. Members’ press releases are also included on our site.