Meet the Team 2012

Nikki Cockcroft – Chair of DMMA & Head of Bookmarks (Woolworths)

Nikki Cockcroft graduated from UCT with a business degree in Information Systems and a post graduate degree in Marketing. After starting her career as IT Manager at Acceleration she soon realised she had a passionfor online media and thereafter moved into the position of Campaign Manager.

In March 2003, Nikki joined 365 Digital as Business Development Manager, progressing through the ranks to become CEO. As CEO she successfully introduced additional business areas including that of web development, ad operations and content syndication. After building 365 Digital into a profitable business, she oversaw a successful Management Buyout of the business and subsequent sale to Primedia.

Nikki was appointed as CEO of Primedia Online a year later in September 2007. Primedia Online includes, the 365 sports brands and 365 Digital. In 2010 she was appointed as CEO of Prezence Digital. In July 2011 Nikki moved to retail giant Woolworths as Head of Online.

Nikki has been a member of the DMMA for the past eight years, and has sat on the DMMA EXCO for the past four of these, initially in the capacity as Head of Marketing and then in the combined capacity as Deputy Chair and Head of Marketing. In 2009 Nikki was appointed as Chair of the Bookmarks Awards.

Nikki is passionate about all things digital and believes the DMMA’s mission is to learn from each other, share experiences, educate the newcomers and lead research and development whilst establishing an ethical code of conduct under which all digital company’s should operate.


Jarred Cinman – Deputy Chair DMMA (NATIVE)

I have worked in the digital industry for over 15 years, having founded two of South Africa’s leading digital agencies (Cambrient and VWV Interactive) and am now one of the founders and directors of NATIVE, one of the top 3 digital agencies in the country.

For the past two years I have sat on the The Bookmarks committee, during which time I have played an important part in the restructuring of the competition. In particular, I have spearheaded the development of the entry and judging system — both of which have received positive feedback from judges and entrants.

I was a founder and chairperson of the Digital Interactive Media Association, a pre-cursor to the DMMA, in the 90′s and among other industry activities have judged Loeries several times, am the founder and co-producer of The Digital Edge Podcast, as well as the highly regarded Digital Edge Live show which brought out Bob Garfield during 2011.


Suzanne Little – Head Of Marketing (MWEB)

Suzanne Little (@SuStokes) launched into the exciting world of ‘social networking’ at the tender age of 14. A talkative, yet geeky, teenager with a passion for people, online engagement, mIRC and web forums, propelled her to later complete her Bachelor’s degree in the Social Sciences at UCT, with a keen interest in Behavioural Psychology & Relationship Marketing, to gear up for the socio-digital revolution she knew was coming. From there, an interesting mix of roles including interactive event co-ordinator, digital & CRM account manager, whisky master and brand manager as well as social media publicist for award winning South African musician HHP, proved the undeniable potential of Social Media Marketing and she has never looked back.

Suzanne is a regular speaker at digital conferences around South Africa where she shares her theories on Social CRM and Relationship Marketing being the foundation of all Social Media Marketing and the first steps for brands entering into the social media space. She is currently positioned as the Brand Manager of Social Media and Social CRM for MWEB and is responsible for all corporate strategic marketing undertaken in the online social environment. Suzanne has also been appointed Head of Marketing for the DMMA.



Paula Raubenheimer – Head of Measurement (Habari)

Paula Raubenheimer completed a post graduate in Communication Management at Red and Yellow after graduating from UCT with a Business Science and Law Degree. After starting her career in Account Management at the Jupiter Drawing Room, she soon realised that her passion lay in online media. In February of 2007 Paula joined Habari Media where she headed up the media operations team, channel management team and led new partner development. In this role, she successfully grew a team of 5 to 35 staff and oversaw the acquisition of several new partner sites including LinkedIn, Facebook, MTV and Autotrader. She was appointed as Group Commercial Director in January of 2011.

Paula was an integral part of the founding Bookmarks Committee in 2008 and ran all design and external communication for the event in both the year of the Bookmarks’ inception and in 2009. Paula also represented Habari on the MMA in 2009 as part of the guidelines committee.

In her role at Habari, she has worked hard to ensure that Habari provides many forums for learning with the annual Habari Symposium, Facebook Connects and LinkedIn Lunch In and Learn sessions. Paula’s passion lies in ensuring that the DMMA remains as inclusive as possible and allows all digital companies to share their knowledge and learnings while subscribing to a single set of standards.

Clint Bryce – Head of Agency (Quirk)

Clint has over 19 years experience in Advertising and Marketing. 16 of those have been digital.

He helped Jane Raphaely introduce desktop technologies to her creative departments for both Cosmopolitan and Femina magazines before embarking on a career in advertising at Hunt Lascaris TBWA (Cape). It was here that he met John Hunt and fell in love with Ideas and how they can change lives, brands and businesses. Inspired by William Gibson, Bruce Sterling and the whole Mondo 2000 thing at the time, he developed a deep curiosity for technology, art and counter-culture. Increasingly, technology formed part of his creative solutions for clients and brands alike. As a result of this, he joined tinderbox interactive early 1995, one of forerunners in digital, and remained there for 7 exhilarating years, collecting the first digital Grand Prix at the Loeries (1998) along the way, amongst a slew of others.

Clint has both started and led creative teams in Johannesburg and Cape Town prior to taking office at Quirk late 2010.

As Group Chief Creative Officer: Quirk, it is his primary goal to raise the creative reputation and profile of the business across the 3 regions (LND, Jozi and Cape Town). He achieves this through Communication, Inspiration, Coaching and Empowering his team to realise their full creative potential. He has also introduced a model for the group to measure their Creativity called The Creativity Clock.

Clint is also a regular industry speaker, having addressed the audience at the 1999 Design Indaba. He has sat on the Loeries judging panel for many years (starting in 1996), and acted as the Chairman for the Loerie Digital Jury during 2009, 2010 and 2011.

Geoff Cohen – Head of Publishers (

Geoff Cohen is the head of, one of Africa’s largest digital media businesses.

Promoting a strong technology-lead approach, Geoff has been involved in the digital space for more than ten years – developing new digital products and services for multiple news media businesses in South Africa. Over the past decade he has been involved in many of the digital organisations in South Africa and has had the fortune to work and collaborate with some of the smartest people in digital media and technology in Africa.
Prior to his appointment to head up Geoff ran, which through its breaking news portal and market leading lifestyle channels grew to reach more than 4.5m South African’s across web, mobile and mobile applications each month, making it one of the most significant players commercially in the local digital market.

Geoff is passionate about all forms of digital media and its potential as a platform for brands to tell their story to a new audience.

Taking inspiration from a plethora of Silicon Valley entrepreneurs, Geoff is a self-taught university drop-out with a major in Learning-Through-Doing-and-Sometimes-Failing. Geoff has a fondness for poker, economics, technology and Irish Single Malt and can be found on Twitter at @geoff_ink.

Anastacia Martin – Head of Education & Transformation (Mail & Guardian)

Anastacia Martin has more than 20 years experience in media and marketing having held leadership positions at Business Day, Financial Mail, Summit TV, Sunday Times, the Sowetan and Ster-Kinekor. She is presently the publisher of both print and online for the Mail & Guardian Group.

She has underpinned her career with ongoing studies in leadership, strategy and business and is presently a board member of PMSA (Print Media South Africa) and M&G Ltd, who continue to lead the way in transforming an industry that is male dominated.

In the past two years, she has been instrumental in developing an education hub for the M&G, and has aligned and introduced new titles that speak to Early Education, FET’s and adult basic education. “I firmly believe that the future of education in Africa is digital and am focused on contributing my time and effort to this cause”, says Martin.

Martin believes that transformation in media will take many forms that will naturally change the face of media, media workers and media culture and lead to a dynamic young workforce leading and transforming the industry.

Steph Powell – DMMA CPT

Stephanie started her media career asa broadcast journalist and newsreader at GrooveFM in Perth, Australia.  Following completion of her BA Honours Degree in Journalism and Media Studies she relocated to Edinburgh Scotland and worked at Mediaforce, a traditional media house.  In 2008 she moved to South Africa and started work for Primedia as Executive Assistant to Nikki Cockcroft.   As of 1st July 2011, Stephanie joins the DMMA.

Stephanie lists her fascination with media and the fact that we use media to communicate, learn and develop as the reasons for her chosen career.

“The DMMA allows me to work and learn from the best of the best and I couldn’t ask for more than that.”