Meet the Team 2013

The DMMA Committee and Board offer their time and services to the DMMA on a voluntary basis for no remuneration and are all employed on a full time basis at various companies.  The DMMA accepts no responsibility for the views expressed or action taken by individuals serving on Exco via various platforms, including Facebook, Twitter, LinkedIN, e-mail, SMS, BBM etc.


Nikki Cockcroft – DMMA Executive Director & Head of Bookmarks (Woolworths)

Nikki Cockcroft graduated from UCT with a business degree in Information Systems and a post graduate degree in Marketing. After starting her career as IT Manager at Acceleration she soon realised she had a passionfor online media and thereafter moved into the position of Campaign Manager.

In March 2003, Nikki joined 365 Digital as Business Development Manager, progressing through the ranks to become CEO. As CEO she successfully introduced additional business areas including that of web development, ad operations and content syndication. After building 365 Digital into a profitable business, she oversaw a successful Management Buyout of the business and subsequent sale to Primedia.

Nikki was appointed as CEO of Primedia Online a year later in September 2007. Primedia Online includes, the 365 sports brands and 365 Digital. In 2010 she was appointed as CEO of Prezence Digital. In July 2011 Nikki moved to retail giant Woolworths as Head of Online.

Nikki has been a member of the DMMA for the past eight years, and has sat on the DMMA EXCO for the past five of these, initially in the capacity as Head of Marketing and then in the combined capacity as Deputy Chair and Head of Marketing. In 2009 Nikki was appointed as Chair of the Bookmarks Awards. In 2011 and 2012 she served as Chair of the DMMA.

Nikki is passionate about all things digital and believes the DMMA’s mission is to learn from each other, share experiences, educate the newcomers and lead research and development whilst establishing an ethical code of conduct under which all digital company’s should operate.

Jarred Cinman – Director and Chair of Steering Committee (NATIVE)

I have worked in the digital industry for over 15 years, having founded two of South Africa’s leading digital agencies (Cambrient and VWV Interactive) and am now one of the founders and directors of NATIVE, one of the top 3 digital agencies in the country.

For the past three years I have sat on the The Bookmarks committee, during which time I have played an important part in the restructuring of the competition. In particular, I have spearheaded the development of the entry and judging system — both of which have received positive feedback from judges and entrants.

I was a founder and chairperson of the Digital Interactive Media Association, a pre-cursor to the DMMA, in the 90′s and among other industry activities have judged Loeries several times, am the founder and co-producer of The Digital Edge Podcast, as well as the highly regarded Digital Edge Live show.

Jarred served as Deputy Chair of the DMMA in 2012.



Gustav Goosen – DMMA Steering Committee – Head of Research (Spacestation)

Gustav Goosen served as Head of  Research in 2012 and continues this role in 2013.  He  previously served on the DMMA Exco of 2011 and was responsible for the portfolio of Monitoring.

When not volunteering his services to the DMMA, Gustav is CEO at The SpaceStation, a Naspers Company and partnership between and DSTV Media Sales.

The SpaceStation represents 22 of South Africa’s favourite websites including News24 (SA’s largest site), MWEB, Sport24, Fin24, SuperSport, Channel24 and, and two of SA’s most popular mobile sites ( and, with a combined audience of more than 4 million South Africans each month.

His role at The SpaceStation sees Gustav responsible for the overall management and optimization of The SpaceStation’s team, including sales, AdOps and sales support infrastructure.  His responsibilities also includes extensive commercialization consultation to the publishers responsible for the web sites and mobile sites they represent, to ensure best practices are deployed and they have commercially viable products given the maturity level of our market; and where possible influence to help the market evolve in order for us to achieve our strategic business objectives.


Fred Roed – DMMA Steering Committee – Head of Agencies (WWC)

Fred Roed first started teaching people how to build their brands in the digital economy way back in 1998. Fred is the CEO of digital marketing agency World Wide Creative, with clients such as Hyundai, City of Cape Town, Cape Town Partnership, SA Gold Coin Exchange, Old Mutual, Fancourt, Virgin Mobile, The Foschini Group, Pinnacle Africa, Democratic Alliance and HSRC. Fred is also the co-founder of the Heavy Chef project, dedicated to demystifying digital marketing. Fred is obsessed with brand strategy and digital media – with side habits of pizza, Hawaiian shirts, movies, Danish beer and fine wine. Fred is a massive Creedence fan, and happens to have seen John Fogerty perform live. Fred is also pretty sure he saw Elvis once, at the Pick n’ Pay in Tableview.

Fred has been known to do a mean version of ‘Angie’ by the Rolling Stones at 3am in any randomly selected Korean karaoke joint (feel free to search for performances on YouTube).


Ant Pascoe – DMMA Steering Committee – Head of Liaison (Teamtalk Media)

In a radical departure for a digital media professional, Ant Pascoe is a true sporting hero, having played in four Ultimate Frisbee World Cups for South Africa. This no doubt accounts for his aerodynamic hairstyle, which affords him those crucial extra milliseconds as he leaps majestically into the air. Ant began his career as a journalist writing from the likes of The Sunday Times, Touchline Media and Cricket365, but later moved to the commercial side of media focusing on content syndication and data.

After relocating from South Africa to England in 2003 he joined Opta Sports Data where he worked as Product Manager, conceptualising, developing and marketing Opta’s cricket and mobile offerings. In 2006 he returned to South Africa and founded sports content agency, Sunday Media. The business was purchased in 2011 by TEAMtalk media, and Ant joined the team, too.


Hazel Mathoora – DMMA Steering Committee – Head of Education & Transformation (MediaLearn)

I run my own training company called MediaLearn. It is dedicated to training technology through technology.

I am passionate about learning and development and the role it plays in the success of an organisation and South Africa as a whole. I am passionate about South Africans becoming more innovative in the sphere of technology, thus growing the SA industry. I am also dedicated to see transformation in the technology sector in SA.

Keeping abreast of the evolution of technology and how it can support learning is key to delivering creative yet effective programmes. My aim is to train individuals that can perform in the workplace and compete internationally.

My areas of Specialties: Learning and Development using technology, Mobile Learning, e-instructional design and authoring, E-Learning Content Development and Digital Marketing training.


Mike van Eck – DMMA Steering Committee – Head of Measurement (Ads24) 

The past 20 years has seen the media landscape evolve from a pure one way above the line focus to today where media is a living 24 hour global conversation.

Mike has been fortunate to be involved in this media transition working with some amazing media companies including Independent Newspapers, Times Media Group, BDFM, Associated Magazines, Microsoft (msn) and now more recently with Ads24 (Naspers Group).

What makes media so intriguing from a media owner perspective is that you work across a myriad of different brands, collaborating with some very bright media folk – across all advertising/media agencies – from specialist to full service.

AMASA (Advertising Media Association of South Africa) has also played an important part of this experience in terms of advocating education in media. To see talented creative media and advertising students enter the advertising world every year is very rewarding.

The advent of tablets and the growth of mobile has created some exciting opportunities for media companies and the current challenge is how to connect brands to this evolving hunger for information. Bring on the media evolution….


Kate Wolters – DMMA Steering Committee – Head of Marketing

Kate has a mixed bag of interesting skills, gathered in a career featuring stints as a consultant-wrangler, fish farmer, assistant zoo keeper and executive P.A. to a mad Frenchman.

For the last 8 years she’s been behind the scenes at global brand development consultancy, Added Value, applying her trade across PR, CRM, product marketing, digital marketing and social media for the Group (21 offices in 13 countries at last count).

Before landing at Added Value, she was trained in the bootcamps of some great South African PR agencies and has a B.A. in Drama and English with a Post Graduate in Marketing Management from UCT.

From the 1st of March, Kate will begin a new chapter as a free(lance) agent, plotting, planning and delivering marketing and communications strategies for companies big and small through her new venture, Kate Wolters Communications.

She also blogs, tweets, occasionally moonlights as a freelance travel and lifestyle writer and lurks about on the interwebs.  Lots.

She’s interested in how corporates treat their humans, in how brands work, in the power of socialisation and culture and, especially, in really juvenile humour (Nhur hur hur).  She’s also rather fond of bendy brains, books, writers and the origins of language.


Tim Spira – DMMA Steering Committee – Head of Publishers (ENCA) 

Timothy Spira is General Manager of eNews Channel Africa’s online division. His passion for online media began in the mid-1990s when he was part of the original team at VWV Interactive, one of South Africa’s first digital agencies. He has since been involved in several online media operations including, News24 and Fin24.

He has also spent time in the print industry as publisher of such titles as Finweek magazine and the Sake24 national newspaper supplements.



Andrew Allison – DMMA Steering Committee – Head of Regulatory (Quirk)

Born and raised in Cape Town, Andrew studied Business Science and Law at UCT before moving to Johannesburg where he articled and worked at a boutique Houghton law firm. He then spent four years in London, specialising in international mergers and acquisitions, corporate restructuring and company law. Andrew’s broader legal experience extends to the laws relating to contract, tax, employment, intellectual property, consumer rights and health and safety. He also holds a Master’s Degree in Tax Law and is a member of the South African Institute of Tax Practitioners.

Andrew joined Quirk in 2010 as both the Quirk Group’s Chief Financial Officer and its self-confessed “least creative employee”.  Whilst he is primarily responsible for Quirk’s financial health, he also manages its governance, risk and legal functions and has overseen various restructuring initiatives within the Group to streamline its rapid growth in recent years.  As Quirk’s de facto “legal department”, he has developed a keen interest in ICT law and runs regular workshops and lectures on general legal and regulatory issues that face advertising agencies and marketers on a daily basis.

In his spare time, Andrew is a poor-to-average golfer, runner, motorcyclist and chef. He also regularly overestimates his knowledge of movies, music and pop culture, and has an unhealthy relationship with his couch.


Theresa Vitale – DMMA Director    

Theresa Vitale has a solid grounding in the television industry for well over a decade, Vitale has worked for the likes of SABC, MNet and DStv as a scriptwriter, director and producer.

Following positions as Broadcast and Communications Manager at a media monitoring company, she made a career move in 2003, playing a key role in establishing and managing the affairs of the DMMA known then as the OPA (Online Publishers Association.)

Theresa is passionate about innovative and creative ideas, mentoring and motivating people and thrives on seeing the constant emergence of new ventures in the digital industry.

Since its inception in 2008, Vitale has also played an integral role in the success of one of the biggest DMMA annual initiatives, the prestigious Bookmarks Awards.

Theresa loves her gorgeous Italian stallion husband, her two beautiful sons (her greatest productions ever), V8 muscle cars, the outdoors and riding her two wheeler off-road dirt bike.


Steph Powell – DMMA CPT & Bookmarks Administrator

Stephanie started her media career asa broadcast journalist and newsreader at GrooveFM in Perth, Australia.  Following completion of her BA Honours Degree in Journalism and Media Studies she relocated to Edinburgh Scotland and worked at Mediaforce, a traditional media house.  In 2008 she moved to South Africa and started work for Primedia as Executive Assistant to Nikki Cockcroft.   As of 1st July 2011, Stephanie joins the DMMA.

Stephanie lists her fascination with media and the fact that we use media to communicate, learn and develop as the reasons for her chosen career.

“The DMMA allows me to work and learn from the best of the best and I couldn’t ask for more than that.”