SA Unique Browsers 13,160,396 SA Page Views 531,145,926 Mobile Unique Browsers 1,777,305 Mobile Page Views 44,338,337 The above figures are for traffic across DMMA member sites for October 2011.
Research
DMMA study into media spend trends show steady digital growth
The Digital Media and Marketing Association (DMMA) recently commissioned Analytix BI to conduct a research study to help the digital industry better understand the digital ad spend trends of South Africa’s top advertisers. The survey was conducted amongst the highest media spenders in the country. A total of 104 completed surveys and 15 partially completed Read more…
DMMA survey reveals noteworthy findings on financial behavior of online South Africans
During the month of September 2011, the Digital Media and Marketing Association (DMMA) and Effective Measure conducted a joint research survey around South African Internet users and their finances. There were 1,051 respondents from a survey that ran across over 400 websites. The survey asked five questions relating to the use of credit services, research Read more…
Effective Measure report for South Africa August 2011
Effective Measure, the traffic measurement partner of the Digital Media and Marketing Association (DMMA), has released its August 2011 website statistics which rank websites according to South African (African) and total traffic. The stats show that News24 attracted the most total unique visitors last month, followed by Howzit MSN and IOL.The same three websites topped Read more…
Effective Measure Data for August 2011
SA Unique Browsers 11,857,966 SA Page Views 495,780,564 Mobile Unique Browsers 1,965,709 Mobile Page Views 32,812,367 The above figures are for traffic across DMMA member sites.
Effective Measure Data for July 2011
SA Unique Browsers 9,602,114 SA Page Views 438,076,512 Mobile Unique Browsers 1,606,367 Mobile Page Views 26,634,208 The above figures are for traffic across DMMA member sites.
DMMA stats show that online is preferred method of research for car buyers.
Research conducted in June 2011 by the DMMA (Digital Media & Marketing Association) South Africa and Effective Measure around the automotive industry has shown that people prefer online research when it comes to buying a new or used car. The stats have shown that car shoppers will choose online research over visits to dealerships and Read more…
Effective Measure Data for June 2011
| Mobile Unique Browsers 1,419,123 |  |
Mobile Page Views 21,154,655 | |
| SA Unique Browsers 9,546,469 | |
SA Page Views 343,626,825 | |
REPORT: Rise of the Digital Warrior
Over 1.8 million Internet users in South Africa, accounting for 18% of the region’s Internet population, are Digital Warriors who shape online trends – making the 25-30 year old age group the largest and an extremely influential demographic. Effective Measure Business Development Manager Francois Vorster points out the significance of this demographic, “Digital Warriors pave Read more…
DMMA Research Report released
In late 2010, the DMMA commissioned I for Instinct to tap into the minds and hearts of South Africa’s consumers of desktop and mobile media, as well as delve into the industry itself to unlock advertisers’ perceptions and trends. The report focused on the following: – to understand in detail consumers of desktop and mobile Read more…