| SA Unique Browsers | 15,708,919 |  |
SA Page Views | 482,641,737 | |
| Mobile Unique Browsers | 4,297,788 | |
Mobile Page Views | 84,144,175 | |
The above figures are for traffic across DMMA member sites for October 2012.
Demographic Data for September – sample size of 129 842 respondents
| Gender | Male | 54% | Female | 46% |
| Age | 25-30 | 14% | 35-40 | 15% |
| Monthly household income | R30-R39 999 | 11% | R40-R49 999 | 10% |
| Highest Level of Education | Secondary | 28% | University Under(graduate) | 35% |
| Internet Connection | ADSL | 51% | Mobile network | 40% |
| Use Internet for … | 90% | Banking | 70% |