| SA Unique Browsers | 15,629,852 |  |
SA Page Views | 485,781,450 | |
| Mobile Unique Browsers | 1,774,915 |  |
Mobile Page Views | 48,262,276 | |
The above figures are for traffic across DMMA member sites for March 2012.
Demographic Data for March – sample size of 125 286 respondents
| Gender | Male | 55% | Female | 45% |
| Age | 25-30 | 15% | 35-40 | 16% |
| Monthly household income | R30-R39 999 | 11% | R40-R49 999 | 10% |
| Highest Level of Education | Matric | 25% | University Degree | 32% |
| Internet Connection | ADSL | 52% | Mobile network | 40% |
| Use Internet for … | 90% | Banking | 71% |