Readership

Effective Measure Data for July 2011

SA Unique Browsers 9,602,114      SA Page Views 438,076,512  
Mobile Unique Browsers 1,606,367     Mobile Page Views 26,634,208  

The above figures are for traffic across DMMA member sites.

 

Demographic Data for July – sample size of over 97 600 respondents

Gender Male 58% Female 42%
Age 25-30 19% 35-40 16%
Monthly household income R30-R39 999 11% R40-R49 999 10%
Highest Level of Education Matric 25% University Degree 32%
Internet Connection ADSL 52% Mobile network 34%
Use Internet for … Email 90% Banking 71%

  • http://www.surfski.info/ Robin Mousley

    These statistics seem highly unlikely.

    Are you saying that you had over 9 million unique visitors in July alone?   What is meant by “SA Unique Browsers” – do you mean “Unique visitors”?  It seems highly unlikely that a quarter of our entire population would visit this website in a single month!   I suspect that you’re counting robots, not people.

    Woorank estimates your true number of visitors to be between 0 and 1,500 per month.

    Perhaps you could explain how you get your stats – given that you’re not using google analytics (according to Woorank).  

  • http://www.surfski.info/ Robin Mousley

    On reading some more about the DMMA, it seems that what you might be saying is that through all your members, they account for 9million uniques per month, etc, etc.

    The way this page is put together, it looks as though you’re claiming these stats for THIS website!  Perhaps an explanation could be added, describing what these stats mean!

  • dmma

    Thanks for the comment Robin, we’ll look at adding a brief explanation re data.