Readership

Effective Measure Data for August 2011

SA Unique Browsers 11,857,966    SA Page Views 495,780,564
Mobile Unique Browsers   1,965,709   Mobile Page Views    32,812,367

The above figures are for traffic across DMMA member sites.


 Demographic Data for August – sample size of over 110 000 respondents

Gender Male 58% Female 42%
Age 25-30 18% 35-40 16%
Monthly household income R30-R39 999 11% R40-R49 999 10%
Highest Level of Education Matric 25% University Degree 33%
Internet Connection ADSL 52% Mobile network 35%
Use Internet for … Email 89% Banking 70%