Research
Mobile Insights
Your next decision is your most important yet, but how can you account for a constantly changing environment? What conditions can you expect for your mobile market? Nielsen Mobile Insights, has the answers. The Nielsen Syndicated Study – To ensure alignment of this Mobile Insights study, Nielsen weighted up the findings against universe proportions Read more…
Effective Measure Data for January 2012
SA Unique Browsers 14,480,373 SA Page Views 484,977,548 Mobile Unique Browsers 1,929,177 Mobile Page Views 46,986,962 The above figures are for traffic across DMMA member sites for January 2012.
Effective measure data for December
SA Unique Browsers 12,900,018 SA Page Views 424,446,547 Mobile Unique Browsers 1,573,939 Mobile Page Views 40,315,588 The above figures are for traffic across DMMA member sites for December 2011.
Effective Measure Data for November
SA Unique Browsers 13,784,483 SA Page Views 555,229,082 Mobile Unique Browsers 1,519,945 Mobile Page Views 40,370,714 The above figures are for traffic across DMMA member sites for November 2011.
Pre-purchase online research comes out tops in the DMMA e-commerce study
During the month of October 2011, the DMMA and Effective Measure performed a joint research project into South African e-commerce trends. The response was positive, with 1001 respondents who were sourced from a survey that ran across over 400 websites. The survey asked five key questions relating to the use of the Internet as a Read more…
Bookmarks 2011 Monitoring report by BrandsEye
BrandsEye became the official monitoring partner for the Bookmarks 2011 and tracked the conversation around the brand, the judges and the sponsors. Click on this link or the image below to view the report on slideshare.
Effective Measure Data for October
SA Unique Browsers 13,160,396 SA Page Views 531,145,926 Mobile Unique Browsers 1,777,305 Mobile Page Views 44,338,337 The above figures are for traffic across DMMA member sites for October 2011.
DMMA study into media spend trends show steady digital growth
The Digital Media and Marketing Association (DMMA) recently commissioned Analytix BI to conduct a research study to help the digital industry better understand the digital ad spend trends of South Africa’s top advertisers. The survey was conducted amongst the highest media spenders in the country. A total of 104 completed surveys and 15 partially completed Read more…
DMMA survey reveals noteworthy findings on financial behavior of online South Africans
During the month of September 2011, the Digital Media and Marketing Association (DMMA) and Effective Measure conducted a joint research survey around South African Internet users and their finances. There were 1,051 respondents from a survey that ran across over 400 websites. The survey asked five questions relating to the use of credit services, research Read more…