Effective Measure reports for February 2013
| SA Unique Browsers | 19,976,765 |  |
SA Page Views | 603,566,279 | |
| Mobile Unique Browsers | 8,886,566 | |
Mobile Page Views | 203,121,659 | |
The above figures are for traffic across DMMA member sites for February 2013.
Demographic Data for February – sample size of 118 997 respondents
| Gender | Male | 53% | Female | 47% |
| Age | 25-30 | 13% | 35-40 | 15% |
| Monthly household income | R30-R39 999 | 10% | R40-R49 999 | 9% |
| Highest Level of Education | Secondary | 25% | University Under(graduate) | 31% |
| Internet Connection | ADSL | 50% | Mobile network | 38% |
| Use Internet for … | 90% | Banking | 70% |
Effective Measure reports for January
| SA Unique Browsers | 18,732,078 | | SA Page Views | 562,863,020 | |
| Mobile Unique Browsers | 8,539,392 | | Mobile Page Views | 194,727,452 | |
The above figures are for traffic across DMMA member sites for January 2013.
Effective Measure reports for December
| SA Unique Browsers | 14,611,383 |  | SA Page Views | 372,943,554 | |
| Mobile Unique Browsers | 6,436,175 | | Mobile Page Views | 120,654,314 | |
The above figures are for traffic across DMMA member sites for December 2012.
Effective Measure reports for November
| SA Unique Browsers | 14,857,919 | | SA Page Views | 452,772,811 | |
| Mobile Unique Browsers | 4,194,376 | | Mobile Page Views | 83,065,213 | |
The above figures are for traffic across DMMA member sites for November 2012.
Effective Measure reports for October
| SA Unique Browsers | 15,708,919 | | SA Page Views | 482,641,737 | |
| Mobile Unique Browsers | 4,297,788 | | Mobile Page Views | 84,144,175 | |
The above figures are for traffic across DMMA member sites for October 2012.
Effective Measure data for September
| SA Unique Browsers | 14,461,165 | | SA Page Views | 430,158,053 | |
| Mobile Unique Browsers | 4,116,908 | | Mobile Page Views | 80,422,064 | |
The above figures are for traffic across DMMA member sites for September 2012.
Effective Measure Data for August 2012
| SA Unique Browsers | 14,448,374 | | SA Page Views | 437,276,177 | |
| Mobile Unique Browsers | 4,096,789 | | Mobile Page Views | 72,876,265 | |
The above figures are for traffic across DMMA member sites for August 2012.
Effective Measure Data for July 2012
| SA Unique Browsers | 13,760,982 | | SA Page Views | 431,952,813 | |
| Mobile Unique Browsers | 3,969,080 | | Mobile Page Views | 63,254,537 | |
The above figures are for traffic across DMMA member sites for July 2012.
Effective Measure Data for June
| SA Unique Browsers | 14,996,951 | | SA Page Views | 466,374,764 | |
| Mobile Unique Browsers | 2,003,900 | | Mobile Page Views | 47,682,589 | |
The above figures are for traffic across DMMA member sites for June 2012.
Effective Measure data for May 2012
| SA Unique Browsers | 16,819,048 | | SA Page Views | 507,992,810 | |
| Mobile Unique Browsers | 1,847,485 | | Mobile Page Views | 49,924,726 | |
The above figures are for traffic across DMMA member sites for May 2012.