Readership

July, 2010

Unique Browsers

  • Total: 20,788,937
  • Sa Only: 11,188,188

Page impressions

  • Total: 437,171,655
  • Sa Only: 329,937,711

Mobile

  • Total Unique Browsers: 2,763,704
  • Total Impressions: 27,085,195

Profile of SA’s Internet Users:

Sex
Male 56% Female 44%
Age
25 - 34 31% 35 - 44 25%
Education
Technikon Degree/ Diploma 22% University Degree 30%
Income 9% Monthly income R30 000 - R39 999
Source: Nielsen data for July, 2010
June, 2010

Unique Browsers

  • Total: 20,481,203
  • Sa Only: 10,369,823

Page impressions

  • Total: 427,542,826
  • Sa Only: 329,937,711

Mobile

  • Total Unique Browsers: 2,795,956
  • Total Impressions: 27,603,184

Profile of SA’s Internet Users:

Sex
Male 54% Female 46%
Age
25 - 34 31% 35 - 44 25%
Education
Technikon Degree/ Diploma 23% University Degree 30%
Income 8% Monthly income R20 000 - R24 999
Source: Nielsen data for June, 2010
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The Digital Media and Marketing Association (DMMA) is an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital industry within South Africa. 

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