Readership

Effective measure data for December

SA Unique Browsers 12,900,018     SA Page Views 424,446,547
Mobile Unique Browsers 1,573,939 Mobile Page Views 40,315,588

The above figures are for traffic across DMMA member sites for December 2011.


Demographic Data for December – sample size of 102 597 respondents

Gender Male 56% Female 44%
Age 25-30 15% 35-40 16%
Monthly household income R30-R39 999 11% R40-R49 999 10%
Highest Level of Education Matric 25% University Degree 33%
Internet Connection ADSL 55% Mobile network 39%
Use Internet for … Email 92% Banking 74%


Effective Measure Data for November

SA Unique Browsers 13,784,483 SA Page Views 555,229,082
Mobile Unique Browsers 1,519,945 Mobile Page Views 40,370,714

The above figures are for traffic across DMMA member sites for November 2011.

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Effective Measure Data for October

SA Unique Browsers 13,160,396 SA Page Views 531,145,926
Mobile Unique Browsers   1,777,305 Mobile Page Views    44,338,337

The above figures are for traffic across DMMA member sites for October 2011.

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Effective Measure Data for September 2011

SA Unique Browsers 12,343,234   SA Page Views 493,345,925  
Mobile Unique Browsers 1,990,426   Mobile Page Views 39,784,664

The above figures are for traffic across DMMA member sites for September 2011.

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Effective Measure Data for August 2011

SA Unique Browsers 11,857,966    SA Page Views 495,780,564
Mobile Unique Browsers   1,965,709   Mobile Page Views    32,812,367

The above figures are for traffic across DMMA member sites.

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Effective Measure Data for July 2011

SA Unique Browsers 9,602,114      SA Page Views 438,076,512  
Mobile Unique Browsers 1,606,367     Mobile Page Views 26,634,208  

The above figures are for traffic across DMMA member sites. (more…)

Data for May 2011

SA Unique Browsers 10,301,356 SA Page Views 377,567,507
Mobile Unique Browsers 1,467,729 Mobile Page Views 25,491,195

 

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