The Bookmarks awards, hosted in Cape Town on 18 November, celebrated the strength and growth of the country’s online industry by naming a range of outstanding winners for 2010 across its fiercely contested categories. (See list below.)
Judging was based on stringent criteria and both panels agreed that the more than 400 submissions comprised sufficient world-class entries to hand out a range of awards across both the agency and publisher categories.
An indication of the dramatic jump in the quality of the 2010 entries was the fact that the judges awarded six Gold Pixels in the publisher categories this year, compared to none in 2009. Furthermore, 17 Silver Pixels, 14 Bronze Pixels, two Best in Show (Agency) and 10 Individual and Team Awards were awarded across all publishers and agency categories.
“We have very strict criteria for granting a Gold Pixel – it is an extremely prestigious and elite award reserved for only the very best work,” says Nikki Cockcroft, chairperson of the Bookmarks awards and deputy-chair of the Digital Media and Marketing Association (DMMA), which organises the awards.
“The fact that our judges awarded six Gold Pixels is testament to the fact that we now have many players in the South African digital landscape that can compete on an international level. We also hold our Silver and Bronze award winners to very high standards so all agencies and publishers that walked away with awards last week can be very proud of their achievements.”
Within the agency categories, Pixels were awarded based on the following key criteria:
· Results/campaign success (accounted for 40% of the total score in most categories)
· Aesthetics (not applied within the search marketing categories)
· Creative and intelligent use of technology and creative idea
· Verifiable results data
· Winning testimonial from clients
In the publishing categories, key evaluation criteria included:
· Had the site seen meaningful growth?
· To what extent were the key objectives met?
· Did the site deliver on commercial, aesthetic, content and usability principles?
· Most importantly, could it compete with peer sites internationally?
Each finalist was judged against the relevant criteria in that category. If the standard of entries in a particular category wasn’t high enough, no awards were handed out for that category.
News24.com was one of the Gold Pixel winners in the “Best Publishing Site” category of the 2010 Bookmarks awards. It was granted a silver medal at the awards evening because of an administrative error during the consolidation of the awards. The publishing judging panel awarded the Gold Pixel based on true excellence in digital publishing with News24.com receiving the highest publisher scores in the category criteria.
“We would like to apologise for the error and congratulate News24.com on winning a well-deserved Gold Pixel,” concludes Cockcroft.
BBC, ADTECH and Facebook were the 2010 Bookmarks premier sponsors. For all the 2010 Bookmarks awards information, visit www.thebookmarks.co.za.
Best Website (SPONSOR: The Spacestation)
Bronze Clickthinking Don’t be a Passenger
Best e-Commerce Website (SPONSOR: Avusa Media Live)
Best Campaign / Microsite (SPONSOR: Kuier)
Bronze Draftfcb Mesh Nowology Hosted Services
Bronze Stonewall+ Hot New Spark
Silver Ogilvy Interactive & HelloComputer Goodbye Citi
Best Mobile Site (SPONSOR: YOU)
Bronze Prezence Digital Standard Bank Student Loan Application
Silver Trigger Isobar Nike Football Mxit Group
Best Display: Rich Media (SPONSOR: digitalmark)
Bronze Aqua Online Gautrain
Silver Gloo Digital Design Night Vision
Silver Gloo Digital Design Camera
Best Paid Search Campaign
Silver Clicks2Customers EziBuy
Best Social Media Campaign (SPONSOR: Huisgenoot)
Bronze Clickthinking I am a Stormer
Bronze Gloo Digital Design Love Birds
Best Integrated Campaign (SPONSOR: Drum)
Silver Ogilvy Interactive Goodbye Citi
Silver Trigger Isobar Nike Football Integrated Campaign
Best Online Video (SPONSOR: MSN)
Bronze Both Worlds “Chicken to Change”
Silver Clickthinking Vodacom Coach Call
Best Viral Campaign
Silver Yuppiechef Woolies Lovebirds Ransom
Best of Agency Show
Ogilvy Interactive Goodbye Citi Best Integrated
Clicks2Customers EziBuy Best Paid Search Campaign
Bronze Creative Spark memeburn.com
Silver New Media Publishing Tastemag.co.za
Bronze FinMedia24 Fin24.com
Bronze 24.com Sport24.co.za
Silver 24.com Food24.com
Gold 24.com News24.com
Specialist Digital Publisher (SPONSOR: BDFM)
Silver Creative Spark memeburn.com
Gold FinMedia24 Miningmx
Mixed-Media Project (SPONSOR: The Nielsen Company)
Bronze Dstv Online SuperSport.com
Silver 24.com News24 Digital News Brand
Gold Dstv Online Big Brother Africa All Stars
Silver Dstv Online SuperSport.mobi
Silver 24.com News24 Mobile
Silver Mail & Guardian 2010 microsite
Gold Mail & Guardian Madiba Tribute Site
Use of Video/Audio (incl. podcasts) (SPONSOR: DstvO)
Gold Cambrient The Digital Edge
Gold Both Worlds ZANEWS
Bronze FinMedia24 Marc Ashton
Silver Jaundiced Eye Media thoughtleader.co.za/williamsaundersonmeyer
Individual Agency Awards
Best Social Media Marketer
Scott Gray Quirk
Best Paid Search Marketer
Michele Clark Clicks2Customers
Best Display Marketer (SPONSOR: The Spacestation)
Andre Britz Quirk
Best Student (SPONSOR: Investec)
Yannick Pian Red & Yellow Website for Lucky Star Pilchards
* No awards in other Individual categories
Individual and Team Publisher Awards
The Daily Maverick
Digital Advertising Sales team (SPONSOR: Isobar)
Digital Editorial Individual
David McKay – Fin24.com
Pick ‘n Pay
Best Agency (SPONSOR: tvplus)
Greatest Individual Contribution to Digital Media & Marketing (SPONSOR: 24.com)
Adrian Hewlett – Habari