Source: BizCommunity.com. Written by Herman Manson (@marklives)
Last week, the Digital Media & Marketing Association (formerly the Online Publishers Association) hosted debates in Johannesburg and Cape Town around the feasibility of paywalls and by extension the feasibility of the local online publishing industry.
The Cape Town leg of the debate (sponsored by Primedia Online and iafrica.com) effectively pitched Avusa Media Live GM Elan Lohmann and BDFM Digital GM Bronwen Auret, both in support of the view that paywalls are a viable business model, against iafrica.com GM of publishing Bridget Pringle, News24.com GM of publishing Geoff Cohen, and Bizcommunity.com’s own MD, Robin Parker. Oh, and against virtually all the delegates present.
Read more here: http://www.bizcommunity.com/Article/196/16/50387.html