365 Digital has announced a partnership with Independent Online (www.iol.co.za) to represent their digital properties, in the market place from January 1st 2012. In December 2011 IOL appointed 365 Digital as their exclusive digital sales house, to represent all their digital properties, including the portal www.iol.co.za, all IOL’s mobile properties, as well as the newspaper Read more…
With 2011 in the rearview mirror, we expect a strong and continued growth on various social media platforms in 2012. The increased online penetration and a strong drive from mobile operators to connect more people to the internet through smartphones or dongles will undoubtedly lead to more people joining social networks. The year in review Read more…
SportEngage, the owners and operators of SuperBru, have developed a new tool called Selfserve, allowing marketers to create and manage their own display advertising campaign on SuperBru. Selfserve is designed to be intuitive enough for anyone to create a campaign using banners or text ads, and by automating much of the campaign setup process, the Read more…
Woolworths has launched what is describes as a world class e-commerce experience within the Facebook environment, with its F-commerce application, which allows customers to shop for women’s, men’s and kids’ clothing, on Facebook. With the ability to “like” and “share” products, shoppers can harness the power of the social web to communicate their favourites with Read more…
Local Android app for Car Magazine exclusive to Samsung Android mobile device users, is available for free download from the Samsung SA Apps store for the next three months.“Having identified South African car lovers as a local and unique consumer segment, the company in conjunction with the publishers have developed this application. The app allows Read more…
AdMarula has appointed Bernadette Homor from Media Digital Agency, as its new Head of Affiliates. Homor has spent several years abroad where she held Affiliate Manager positions at Betfair, Expekt.com and Netrefer, before returning to South Africa in 2010. She has gained extensive experience in developing and structuring affiliate programs, managing partners and publisher Read more…
To provide a better and more consistent user experience across multiple devices, news sites Memeburn.com and Gearburn.com have been improved, refreshed and relaunched. Memeburn is a website which tracks emerging technologies primarily in emerging markets and covers innovation, mobile technology, the start-up scene, general tech culture and online business. Gearburn, its sister website, covers the Read more…
AdMarula, the new performance marketing network in South Africa, has experienced very strong growth over the past few months. With the holiday season just around the corner, online merchants are pulling out all the stops to promote their offers and increase sales. Percentage wise, the volume of transactions on AdMarula’s platform has grown by triple Read more…
Emma Carpenter from Quirk regarding Digital entries - This was a strong quarter with 40 submissions and it was refreshing to see a purely mobile execution (Mobile Band for Good Hope FM by 140 BBDO) bagging first place for its original concept and interactivity. The entries that tied for second place (Hyundai Freedrive Website by Hello Read more…
During the month of October 2011, the DMMA and Effective Measure performed a joint research project into South African e-commerce trends. The response was positive, with 1001 respondents who were sourced from a survey that ran across over 400 websites. The survey asked five key questions relating to the use of the Internet as a Read more…