The 9th Aegis Media Thought Leadership Digibate is set to end the year with the key industry research thought leaders sitting around the table and openly debating and discussing the way in which research in the online arena in SA and Africa is conducted, what the results are and what 2013 holds for this fast Read more…
The digital marketing landscape is a vastly changing one and in recent years we have seen two trends emerge almost simultaneously: Real-Time-Bidding (RTB) has taken off and completely changed the face of digital advertising, and the rise of mobile has forever altered user’s interaction with digital content. Now the two strolling along hand-in-hand would seem Read more…
Converstion Lab was interviewed by Jeremy Maggs on Tuesday, chatting about this new agency, marketing in the ‘Age of Conversations’ and how to make toilet spray social! Watch the interview here http://www.theredzone.co.za/vodcasts or from Youtube http://www.youtube.com/watch?v=cOw2ZLl7pUI&feature=plcp
Digital agency, Conversation LAB picks up their 4th piece of business in 3 months with Tripper Sports joining the stable. A long-established brand of outdoor sports gear, Tripper is particularly well-known in the paddling community in South Africa and abroad. Conversation LAB will focus on leveraging the brand across various digital platforms, to engage continuously Read more…
Over the past 12 months we have seen a dramatic move away from the big creative ideas with a leading creative agency to drilling down into interpreting the data that we are able to mine via the multitude of social media platforms. Through Shinka we have over 10 million active users per month and through Read more…
Fresh off wins in leading global marketing advertising competitions, Prezence Digital, one of South Africa’s leading digital agencies, has again come out tops with the most Gold awards at this year’s Africacom Awards. The Africacom Awards, held in Cape Town last night, celebrate and reward excellence in the African telecoms, media, and ICT market. Prezence Read more…
Increasing use of the Internet, led primarily by the explosion in the availability of mobile handsets, is being accompanied by a revolution in the use of the worldwide web by marketers looking for targeted, measurable results for their marketing investments. So says Gidon Alter, Chief of Play at JustPlay, the South African website that invites Read more…
Africa is the growth hotspot globally in the Out of Home, Digital and Mobile marketing space – are you ready for it? What do the key research players in the industry have to say and what are they seeing as the key factors influencing marketing tomorrow? The 9th Aegis Media Thought Leadership Digibate will be Read more…
The Stevie® Awards for Women in Business are the world’s premier awards for women executives, entrepreneurs, and the organizations they run. The 9th awards were held in New York on the 9th November and Aegis Media won the following accolades; Maverick of the Year GOLD STEVIE WINNER – Dawn Rowlands, CEO, Aegis Media Sub Saharan Read more…
PGP Reality’ will enhance print media advertising In today’s competitive world of real estate, forward-thinking companies are always looking to reinvent innovative methods of marketing their products and attracting new business, says Dr Andrew Golding, CE of the Pam Golding Property group. “While it’s true that digital marketing has changed the face of real estate Read more…