Mobile Internet is no substitute for PC. Mobile is used through the week, while PC used only on weekdays Effective Measure, the leading provider of digital media planning solutions in the emerging markets, today announced that 1.6 million South Africans rely on their mobile more regularly than PC to access the Internet. Effective Measure South Read more…
Human interaction loses out to Facebook everyday. Social media has so readily been grafted into man’s daily practice and with such abundance; there hasn’t been a whole lot of time to decipher how this massive advent is going to affect us. We’ve been dubbed the Age of Information and basically what social media has done Read more…
Social media isn’t rocket science, but it does demand that you change the way that you think about interacting with your customers and prospects. Too many companies still approach their social media strategies in much the same way as they do other forms of traditional media. 1.They won’t come just because you built it Customers Read more…
Over 1.8 million Internet users in South Africa, accounting for 18% of the region’s Internet population, are Digital Warriors who shape online trends – making the 25-30 year old age group the largest and an extremely influential demographic. Effective Measure Business Development Manager Francois Vorster points out the significance of this demographic, “Digital Warriors pave Read more…
Get recognised for digital excellence The quarterly Digital DMMA/Creative Circle awards are open for entry on the 18th July, so gear up and don’t miss this opportunity to be recognised for your digital creativity! The categories for the awards are: Online Advertising Website Mobile advertising Social Media Winners will automatically become finalists in the annual Read more…
Winner of the Creative Circle Digital Ad for the first quarter is The Design Indaba “DIXIV Microsite” – The Jupiter Drawing Room Cape Town/Gloo Design. Judges comment: “The submissions from the most recent round have been far less than we have previously seen and ideally we want more and better quality work submitted. The one Read more…
Innovative Digital Audience Measurement and Research Company Effective Measure is proud to announce a record of over 500 sites, representing the majority of the South African industry,have successfully migrated this month to a new system to measure the Internet population. Effective Measure Founder and Senior Vice President of Market Development James Robertson firmly believes in Read more…
Latest on online gambling ruling – 5 October 2011 Swaziland-based Casino Enterprises has lost its bid to have its operations declared legal in SA, in a landmark judgement handed down in the Bloemfontein Supreme Court of Appeals. The ruling settles once and for all the question of where online gambling takes place, and could have Read more…
A significant shift in global media consumption has meant that traditional media, such as TV, radio and newsprint, are enduring consumption and revenue dips, whilst digital media is experiencing exponential growth. Consumers are driving this shift in media consumption and their need for customized media offerings is relentless. Many traditional media companies who were hesitant Read more…
A total of 53 entries were received. Mesh/Draftfcb took top honours with 5 other entries receiving awards. COMMENTS FROM THE CHAIRPERSON – BEN WAGNER An excellent turn out for a first time and long overdue category. An interesting and wide array of entry pieces totalling 53 entries from the first six months of this Read more…