The boldest move made by the software giant in recent years has created a serious buzz in the industry but is it the answer or the future of software? Is it better to rent software, or buy it? What are the benefits to renting, would it not be better to own it? Well you decide. Read more…
When management guru Tom Peters defined the term “personal branding” 16 years ago, little did he know how prevalent it would become – or how much it would evolve. Ten years ago, it was still relatively easy to manage your personal brand. Employees defined themselves by their job titles and experience – and little more Read more…
The current hype around “big data” raises the spectre of big budgets to match – but, says Angelina dos Santos-Barrett of Innervation, most retailers can extract far more value from their current data without embarking on expensive specialist projects. “You don’t need to pay a lot money for data you don’t already have, Read more…
On entering new territories, companies are confronted with the need for localising their offering, literature or even brands, to maximise their reach. But how far can they go to accommodate marginal languages while still making a decent return on investment (ROI)? Inverse calculation The ROI calculation involves an inverse relationship between the size Read more…
As South African e-commerce gains momentum, retailers can expand their reach significantly by adding online and mobile channels and picking the right technology and fulfilment partners for the journey. Digital participation curve According to a 2012 report by technology research company World Wide Worx (WWW), e-commerce growth is accelerating. The study predicts that Read more…
The Creative Circle DMMA quarterly winners in the DIGITAL category has been announced: 1. GM/Isuzu “Trail View” NATIVE 2. Audi SA/R8 Coupe “Gone in 5 Seconds” Ogilvy CT 3. MTN/Telecommunication “MTN Connector Bot” MetropolitanRepublic The Judging panel for April 2013 Digital comprised of: Clint Bryce TBWA Hunt Lascaris (Chairperson) Louise Hildebrant Quirk Adam Brandt Gloo Design Read more…
Today, exactly 10 years ago, a national body was formed that would integrally change South Africa’s digital landscape forever. Today is the tenth birthday of the Digital Media and Marketing Association (DMMA). On the 21st May 2003 the Online Publishers Association (OPA) was launched when 16 of South Africa’s most well-respected publishers came together with Read more…
Connecto, the smartphone app that provides a business connection hub for consumers, signed up 50 customers within three weeks of its launch and is continuing to grow faster than expected, says CEO Lee Hartman. “We’re signing up new clients at the rate of two or three a day,” says Hartman. “We hadn’t expected such Read more…
Originally posted on Moneyweb Steps SA retailers can take to give online shopping a boost – by Felicity Duncan For a long time, people thought about online retailing in South Africa in terms of questions like “Is it a feasible model for the country?” But that kind of thinking is several years out of date. Online Read more…
Grocery stores are not just grocery stores anymore. Most South African retailers have added some form of product line extension to their standard offering of household items and produce. Even corner cafés are selling electricity and airtime, whilst the larger chain stores now allow customers to pay their bills and speeding fines, or even Read more…