A total of 53 entries were received. Mesh/Draftfcb took top honours with 5 other entries receiving awards.
COMMENTS FROM THE CHAIRPERSON – BEN WAGNER
An excellent turn out for a first time and long overdue category. An interesting and wide array of entry pieces totalling 53 entries from the first six months of this year (Jan – June 2010). Overall the conceptual thinking and idea generation was good, which is 
reflected extremely well in the winning piece of work that takes a subject that most South African’s strongly identify with – slow bandwidth! This scenario was cleverly juxtaposed against a romantic situation that is normally filled with a high level of angst and creatively plays with the notion of waiting for a loading sequence.
Second spot also went to Mesh/Draftfcb who again demonstrated clever thinking, which again built an alliance with the user in demonstrating the value of the Vodacom offering.
Third spot was a four way tie between some great ideas and superb craft. A big step forward for digital and exciting times ahead for agencies and clients.
THE AWARD WINNERS
FIRST PLACE
Name of Agency: Mesh/Draftfcb
Client: Vodacom
Product: Broadband Leadership
Title of Ad: The Kiss
Production Co: Department Fu
Entry Category: Internet Video
Agency Team: Richard Fitzgerald – CD | Julie Webb – AD | Jade Amic – Animator
Web Link: http://www.draftfcb.co.za/loeries2010/thekiss/
SECOND PLACE:
Name of Agency: Mesh/Draftfcb
Client: Vodacom
Product: Broadband Leadership
Title of Ad: Catch Your Friends Out
Media Agency: OMG Digital
Entry Category: Digital Viral
Agency Team: Richard Fitzgerald – CD | Ricardo Carvalho – Programmer | Julie Webb – Web Designer | Jade Amic – Web Designer | Pippa Capstick – CW
Web Link: http://www.draftfcb.co.za/loeries2010/catchyourfriendsout/
THIRD PLACES (NO PARTICULAR ORDER)
Name of Agency: Gloo Digital Design
Client: SA Tourism
Product: SA Tourism
Title of Ad: 2010
Media Agency: Acceleration
Entry Category: Microsite
Agency Team: Team Gloo
Web Link: http://www.gloo.co.za/sat2010/
Name of Agency: Gloo Digital Design
Client: BMW
Product: 5 Series
Title of Ad: Camera
Media Agency: N/A
Entry Category: Online
Agency Team: Team Gloo
Web Link: http://www.gloo.co.za/bmf10/camera
Name of Agency: HelloComputer
Client: N/A
Product: Zap Zuma
Title of Ad: Zap Zuma
Media Agency: N/A
Entry Category: Website/Microsite
Agency Team: Mark Tomlinson – ECD | Simon Spreckley – CD | Jacque Fourie – Developer | Simon Maclennan – Designer
Web Link: www.wouldyouzapzuma.com
Name of Agency: Stonewall+
Client: Nestle
Product: Tex
Title of Ad: Where will the big taste TEX take You?
Media Agency: N/A
Entry Category: Website
Agency Team: Evan Milton – Strategist | Andy Ellis – CD | Adam Whitehouse – ECD | Joelle Snaith – Snr Interactive Designer
Rigard Kruger – Head Interactive Development | Nicolas Rix – Illustration | Ncamie Motsa – Account & Project Manager
Web Link: http://almighty.co.za/awards/2010/tex_website.html