Clear winner here from the guys at Ogilvy CT for VW, an idea that started leveraging Google street maps and ended up in the real world. Great to see idea-based stuff coming through where the technology is used to serve the idea, rather than dominate it. In second place, Al and the guys at King James got the industry involved in creating content for The Eagles awards. Great that the team didn’t shy away from having fun poked at themselves either – references to knighted actors and old James Deans were never shied away from. Third place went to Hello Computer for its online promo encouraging Red Heart drinkers to design a bike. Victor Matfield chose the winning design and the entrant won the bike.
|Digital||1. Volkswagen SA/Passenger “Street Quest” – Ogilvy CT|
|2. Independent Newspapers/Eagle Awards 2012 Website – KingJames|
|3. Pernod Ricard/Red Heart Rum “Style your Ride” – HelloComputer|
Matt Ross, digital chairperson, comments that the three winners this month showed good calibre, most notably the winner of Ogilvy’s VW ‘Streetquest’ which (again) was based on an excellent insight. It used existing tech as an integral part of the execution, not everything needs to be created from the ground up, in fact, in today’s world of shrinking budgets expect that to become the norm. The King James Group’s Eagles website flew in the face of ‘digital’ and allowed user-generated print ads to poke fun an ad industry that takes itself just that little bit too seriously. Clever, easy and engaging. In third was Hellocomputer’s Red Heart Rum’s ‘Style your Ride’, allowing you to tailor your own Triumph from 30,000 possible combinations, with the chance to win your designed motorcycle.
October Digital judges included, Matt Ross, Punk/King James (Chair); Emma Carpenter, Quirk; Gavin Williams, FoxP2; Nicholas Wittenberg, Ogilvy CT and Ryan Barkhuizen, FoxP2.