The DMMA recently held briefing sessions in Jhb and CT. View all presentations below.
Geoff Cohen, DMMA Head of Publishers and CEO of 24.com discussed publishing and online advertising, focussing on the need for publishers to increase digital innovation, improve systems & brand engagement, know their audience and be as savvy with data as with telling stories.
DMMA Head of Marketing and Head of Social at Quirk, Su Little, shared feedback from the recent well received Blogger survey conducted by the DMMA.
Pria Chetty from PWC spoke on Digital Media and the Law. Some key aspects covered were, changing revenue models in digital enforcing the need to regulate content, preparing for the splinternet – the battle between devices, platforms and closed communities and a look at the value of the Creative Commons approach.