Emma Carpenter from Quirk regarding Digital entries - This was a strong quarter with 40 submissions and it was refreshing to see a purely mobile execution (Mobile Band for Good Hope FM by 140 BBDO) bagging first place for its original concept and interactivity.
The entries that tied for second place (Hyundai Freedrive Website by Hello Computer/The Jupiter Drawing Room CT and The Kruger Goldrush Game for FNB by Gloo Digital Design) demonstrated that humour and pixel perfect art direction also attract the judges’ votes. Third placed Bok Wake-Up Calls for Shield by The Jupiter Drawing Room CT was selected for its combination of idea and relevance to the brand. Spot on.
This quarter, the judges met to deliberate the entries and it’s worth noting that all winning submissions were accompanied by succinct entry videos and background info which communicated the idea, execution and relevance with clarity.
DIGITAL WINNERS:
1. Good Hope FM “Mobile Band” 140BBDO
2. FNB/Online Branded Game “Kruger Gold Rush” Gloo Digital Design
2. Hyundai/Accent “Accent” HelloComputer/ The Jupiter Drawing Room CT
3. Unilver/Shield “Bok Wake-Up Calls” The Jupiter Drawing Room CT
The Digital Panel for October 2011 comprised of :
Andrea Mitchell Digivox
Mark Tomlinson Hello Computer
Emma Carpenter Quirk
Pete Case Gloo Digital Design
Matt Ross DDB/Tribal DDB
Nicholas Wittenberg Ogilvy Interactive
Adam Whitehouse Native