The boldest move made by the software giant in recent years has created a serious buzz in the industry but is it the answer or the future of software? Is it better to rent software, or buy it? What are the benefits to renting, would it not be better to own it? Well you decide. Read more…
When management guru Tom Peters defined the term “personal branding” 16 years ago, little did he know how prevalent it would become – or how much it would evolve. Ten years ago, it was still relatively easy to manage your personal brand. Employees defined themselves by their job titles and experience – and little more Read more…
The story of e-books, for the most part, is the story of Amazon’s Kindle. The Kindle single-handedly overcame the increasingly high cost of print book production and distribution by digitising the value chain. But for various reasons the Kindle is not the answer in an academic context. Academic lag Amazon’s business Read more…
http://www.bizradio.co.za/offline-shops-connect-with-online-people-bizinsight-with-christer-hansen-eriksen/ BizRadio caught up with Christer Hansen Eriksen, co-founder of PAM – hybridshopping.com – he shares their journey in the digital world and talks us through their global market innovation that will connect the shopper directly to shops and the impact this will have our the retail sector globally. Christer Hansen Eriksen in conversation with Read more…
The current hype around “big data” raises the spectre of big budgets to match – but, says Angelina dos Santos-Barrett of Innervation, most retailers can extract far more value from their current data without embarking on expensive specialist projects. “You don’t need to pay a lot money for data you don’t already have, Read more…
http://www.bizradio.co.za/a-different-way-of-understanding-the-landscape-of-social-media-marketingbiz-with-dr-tracy-tuten/ Dr Tracy Tuten is the GMN Programme Director of Digital Marketing and Social Media and Associate Professor of Marketing at East Carolina University where she teaches advertising and social media Marketing. She is one of the leading voices in the area of digital Marketing and social media and brings to GMN a huge amount Read more…
Olmeca Tequila, along with its digital agency Hellocomputer, is once again driving online innovation with its latest campaign, the Olmeca Tequila Ibiza Nights Challenge. The brief to the agency was to conceptualise and develop a digital campaign that would see a handful of lucky South African consumers winning an once-in-a-lifetime VIP experience in the Read more…
On entering new territories, companies are confronted with the need for localising their offering, literature or even brands, to maximise their reach. But how far can they go to accommodate marginal languages while still making a decent return on investment (ROI)? Inverse calculation The ROI calculation involves an inverse relationship between the size Read more…
As South African e-commerce gains momentum, retailers can expand their reach significantly by adding online and mobile channels and picking the right technology and fulfilment partners for the journey. Digital participation curve According to a 2012 report by technology research company World Wide Worx (WWW), e-commerce growth is accelerating. The study predicts that Read more…
The Creative Circle DMMA quarterly winners in the DIGITAL category has been announced: 1. GM/Isuzu “Trail View” NATIVE 2. Audi SA/R8 Coupe “Gone in 5 Seconds” Ogilvy CT 3. MTN/Telecommunication “MTN Connector Bot” MetropolitanRepublic The Judging panel for April 2013 Digital comprised of: Clint Bryce TBWA Hunt Lascaris (Chairperson) Louise Hildebrant Quirk Adam Brandt Gloo Design Read more…