Recent research conducted by InMobi into its South African network revealed steady growth of 14% in advertising impressions for the first quarter of 2012. As the largest independent mobile advertising network, InMobi already enjoys a significant presence in sub-Saharan Africa, and with total advertising impressions recorded on its South African network for the first three Read more…
Mobile media consumption is continuing to grow exponentially in Nigeria and, indeed, across much of the African continent. That’s according to research conducted by InMobi – the largest independent mobile advertising network – which revealed growth of 37% in mobile advertising impressions on its Nigeria mobile network for the first three months of 2012. With Read more…
Mobile advertising continues to grow as a key marketing channel within the increasingly tech-savvy Kenyan consumer market. Recent research conducted by InMobi – the largest independent mobile advertising network – revealed quarter-on-quarter growth of 12% in mobile advertising impressions on its Kenyan mobile network over the first three months of 2012. According to Isis Nyong’o, Read more…
In furthering the DMMA focus on Education and Transformation of the Digital Industry and the establishment of the Knowledge Network, members of the DMMA will be speaking at the Soweto Career Expo hosted by Careers Inc. The expo takes place on the 17th and 18th of May 2012 at Orlando Community hall in Soweto. Member talks Read more…
The Digital Media and Marketing Association (DMMA), a non profit organisation that aims to grow and sustain a vibrant and profitable digital industry, recently announced at its annual convention that this year there would be an increased focus on driving the growth of the industry within a South African context. The convention, which was held Read more…
The annual World Economic Forum (WEF) on Africa is arguably one of the most important events on the continent’s calendar, drawing a mix of influential business leaders, politicians and academics. This year How we made it in Africa (www.howwemadeitinafrica.com) publisher Jaco Maritz will again attend the WEF Africa to inform our readers on everything that Read more…
A free, next-generation, UDID independent, conversion tracking platform for advertisers InMobi, the largest independent mobile advertising network, today announced the launch of its new mobile conversion tracking platform. Providing real-time analytics, this platform will allow advertisers to measure multiple conversions on both mobile web and app campaigns, across all advertising networks and publishers. The InMobi Read more…
In the first quarter of 2012 Student Brands won the University of Johannesburg digital contract for advertising and marketing new student enrollments for the year. Student Brands was also mandated by SAYC (South African Youth Council) and SAUS (South African Union of Students) to be their official portal across South Africa. Not only Read more…
The Online Division of HOMEMAKERS Media Holdings is proud and excited to announce that their publications are now viewable and clickable in a much more user-friendly format than before. HOMEMAKERSfair and HOMEMAKERStalk have been at the forefront of free-distribution direct response magazines since the mid-80′s. Each month the publications will be available on the HOMEMAKERS Read more…
Online shopping in South Africa is on the rise, with the majority of active internet users saying they do so, according to a survey released on Wednesday, 18 April 2012. “Among those shopping online, a majority 89% of respondents are satisfied with their overall online shopping experience, with 73% likely to make a purchase in Read more…