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Twisted Toast
Twisted Toast Digital is South Africa’s first dedicated, full service brand content agency. Specialising in brand content creation via real time marketing, Twisted Toast enables brands to professionally create and execute content across owned media.
The agency believes “all brands are content brands™”, because social media and the app Internet, coupled with the wide accessibility of connected mobile media devices such as smartphones and tablets, have altered the marketing communication landscape. Brand owners are capable of communicating with brand fans in real time on their own terms and across their own, professionally created media.
While this macro trend can dis-intermediate traditional media to an extent, it empowers brand owners, allowing them to leverage brand content to reach brand fans directly. Just like professional media.
Twisted Toast assists brands with brand content strategy and real time marketing services, content creation and implementation across platforms, utility and content app development, content consulting, brand communication services, brand magazine creation and social media activation. To match client needs to Twisted Toast services, the agency uses a tool named “The Twisted Toast Brand Content Continuum™”.
Twisted Toast has also developed a trademarked metric capable of quantifying brand content engagement called “content investment return™ (CIR)”.