M&C Saatchi Abel
M&C Saatchi is the only agency to be international from birth. It was born in 1995 in London, Sydney, New York, Hong Kong and Singapore. In 2004, M&C Saatchi floated 49% of the agency in London.
There are currently 21 offices in 15 countries around the world. The Cape Town office opened in February 2010, with the Johannesburg operation following on 1 August.
Single Business Focus
To employ world-class talent to grow our clients’ market shares measurably with brilliant and imaginative work, irrespective of channel.
Brutally Simplicity of Thought
This is at the heart of everything we do. From creative thinking to creative work. From how we are structured to the systems we use. Brutal Simplicity runs through the culture of every single one of our offices, all around the world.
Brand & Marketing Strategy leads to our integrated advertising services, including channel strategy, digital, design, content, mobile, CRM/eCRM, data & metrics, direct marketing and loyalty, activation, retail, eventing and PR.
The executive M&C Saatchi Abel team is a senior one with enormous collective experience on blue-chip brands in the following sectors:
• Financial Se rvices: 70 years
• Fuels and additives: 25 years
• FMCG: 60 years
• Alcohol and beverages: 40 years
• Automotive: 60 years
• Retail and e-tail: 70 years
Other sectors in which the team has had significant experience include aviation, media, telco and ISP, hotel and leisure, real estate, quick-service restaurants and healthcare.