Gloo is a strategic and creative marketing agency with a digital twist. Whilst embracing traditional mediums, Gloo also looks beyond these to the growing digital media space. An ideas driven, design focused and strategically minded agency, leading the converging marketing landscape of the South African broadband revolution.
As media platforms merge (TV, OOH, In-store, Mobile and Internet), digital is being recognized as an increasingly effective tool within the marketing mix. With its unique and fresh experience, Gloo is harnessing digital mediums to help their clients stand out from the crowd and engage their audiences in a more relevant and richer way.
Despite its name only being born in 2005, Gloo’s talented staff has been creating world class design solutions for over 20 years. From the earliest interactive CDroms and websites in Europe, to the latest viral campaigns, online strategies, web and mobile platform developments, to the emerging interactive television solutions launching in our local market today.
Proud to be South Africa’s most awarded digital agency for both effective and creative work and recognized as the nations Digital Design Agency of the year in in 2007, 2008, 2009, 2010, 2011 and 2012. (By FinWeek in 2007, 2008, 2009, 2010, 2012 and AdFocus in 2009, 2010 and 2011).
Gloo recognises the need and importance for clients to own communication that differentiates them from the others trading in the same media space. Gloo also has the proven ability and experience to use the latest technologies to communicate ideas effectively to targeted audiences.
With 2 full service offices in Cape Town and Johannesburg, we have a team of 91 people, specialising in the creation of integrated digital campaign and platform solutions for all sectors of business. Services include; strategy, communication design, user experience analysis, and the technical development of solutions across the widest digital media space.
Gloo’s innovative work can be experienced on the internet, cell phones, tablets, television, broadband, PDA platforms, touch screen kiosks and on many emerging technologies. Our portfolio includes digital marketing for interactive audiovisuals, CDroms, DVDs, interactive television, website design, viral video, direct email campaigns, interactive game design, mobile marketing, to fully functional online applications.
We pride ourselves on a fresh and innovative approach to our client relationships, developing unique and targeted solutions, backed by strong concept and strategic thinking – not just pretty pictures.
Clients range from small business enterprises to international companies. This wide range of work allows the team to stay at the cutting edge of industry trends, whilst simultaneously guaranteeing clients the latest creative understanding, thinking and solutions for their brand.
Some current key clients include: Samsung, FNB Bank, BMW, Castle Lager, Mini, Spur, Coronation, PUMA, Truworths, Allan Gray, Garmin and Mweb.
The team at Gloo have won numerous national and international awards for both creativity and effective marketing including: Cannes, Echo (Global Direct Marketing Awards), The Emmy’s, Promax/BDA, D&AD, CLIO, New York Advertising Festival, Design Indaba, Assegai, Caples, Webby (the worlds largest web based award), Bookmarks and Loeries (63 Loerie awards in the past 6 years, including 2 Grand Prix).
We are the only SA based digital agency to win at D&AD and Cannes. Also the only agency to win a Gold at ECHO and 10 recognitions at the Webbys. Despite being a young company, we have accumulated more than double the creative and effective marketing awards of any competing agency.
If you feel that Gloo’s experience may add value to your business, then please get in touch as we would be happy to discuss your needs, as well as present Gloo’s portfolio of work.