DMMA

eType is an Online and Mobile Media Sales House with offices in the UK, Germany, Ireland, USA and South Africa. 

The company entered the online media market in 1999 when it came to life as the online arm of Media Initiatives Group in London.

Our products: (All geo-targeted by country, so SA traffic only)

Premium Network:

Our premium network consists of a small number of Premium Sites for site specific campaigns. These are generally large sites that we work with exclusively. (These include Hi5.com, Miniclip.com, Imeem.com, Zedge.net and All RockYou Applications on Facebook) This Network is typically for clients wanting to do site specific branding campaigns.

Online Performance Network

On this network we sell campaigns purely on a channel basis and cannot do site specific campaigns. We have hundreds of sites in the network. The network is results driven with strong optimisation and re-messaging options. The network is typically for clients wanting to drive traffic to their sites looking for good ROI.

Mobile Performance Network

We have a solid partnership with a large number of WAP sites boasting millions of page views per month. We provide fantastic targeting capabilities, comprehensive optimisation, tracking and reporting.
We also offer highly targeted mobile SMS/MMS campaigns. This solution is very cost effective and always see’s excellent ROI. We have access to approximately 5 million opt-in records which are all demographically targeted by age, gender, Provence, City, Town, Suburb and LSM. All messages broadcast are WAPSA and DMA compliant. 

Video Network

We sell Video Overlays (small ads that appears over the video content) pre-rolls (ads running before the video start) as well as Expandable Video Banners (Banner ads that expands and launch a video). The Sites that we represent includes Metacafe.com and we also do viral video campaigns on Facebook.