DMMA

Soccer-Laduma is the biggest active football community in South Africa across its print, web, mobile and social media properties. Soccer-Laduma provides breaking news, interviews and analysis on local and international football complimented by user-generated content constantly feeding off each other to create a 24-hour hub of interaction. 

We pride ourselves in servicing our loyal readers who have made us market leaders in many respects. As we continue to grow across all media platforms, it’s vital that we remain relevant to a market whose economic power and social influence gains momentum. More than 32% of Soccer-Laduma readers have a household income of R8 000 or more per month.

Having first hit the streets in 1997, Soccer-Laduma’s print edition remains the highest selling sports publication in the country with circulation figures reaching 345 088 (ABC 3^rd quarter 2011)- a spectacular 30% jump from the 3^rd quarter in 2010 and 10% growth from the 2^nd quarter this year. Furthermore, it is now available weekly in digital format via MySubs for the same price.

Soccer-Laduma’s web and mobile figures continue to rise.  Effective Measure stats from October 2011 read 110 735 Unique Browsers for web and 222 593 for mobile. We’ve surpassed the 10 000 mark of Twitter and Facebook followers and acquire a 100 new followers daily.