Based in Cape Town, Atmosphere Orange focuses on media planning and buying across traditional and digital platforms. Their aim is to bridge the gap between digital and traditional media and service brands and agencies that need to outsource their media function.
CEO, André Britz, winner of the 2010 and 2011 best media planner award at the Bookmarks, is well known in the digital space. She is personally involved with all media plans and the company does a full needs-analysis before any work commences. Target market specifications, objectives and performance indicators are the fundamental cornerstones to any strategy.
In addition, they are using their digital know-how to combat the disconnect between digital and traditional media. The agency believes that marketing strategies should be holistic and their recommendations are biased toward getting the best results.
Despite their focus on planning and buying, they have strong partnerships with production entities, and can accommodate any request, no matter how big, or how small. They work closely with all parties involved to ensure the media is leveraged to the advantage of their clients.