The Digital Media and Marketing Association (DMMA), a non profit organisation that aims to grow and sustain a vibrant and profitable digital industry, recently announced at its annual convention that this year there would be an increased focus on driving the growth of the industry within a South African context. The convention, which was held Read more…
Category Archives: Featured Posts
DMMA discusses its 2012 focus at April member event
Pictures by Robbie Tshabalala from FM. (Homepage picture: Anastacia Martin – DMMA Head of Education & Transformation.) On Thursday, 12 April, the Digital Media and Marketing Association (DMMA) held its April member event at the Fire and Ice Protea Hotel. Student guests were also in attendance, as well as Leigh Andrews, who provides feedback. Read Read more…
To pay or not to pay, that is the question – TMO
Published in TheMediaMagazine and on TMO http://themediaonline.co.za/2012/04/to-pay-or-not-to-pay-that-is-the-question/ A year ago DMMA chairperson, Nikki Cockroft, wrote about the potential of paywalls for making online media financially viable. Now, she takes another look at how this theory has changed…or not. Advertising has been the main source of revenue for online publishers in the past. But, at best, this Read more…
Creative Circle/DMMA Award winners
Chairperson of Digital Jury, Matt Ross – KingJames/PUNK Comments: “The entries this month’s slim pickings went from excellent craft and excellent idea to completely laughable (no, not in a good way). This time craft won over idea. The winner was Clover’s ‘Way Better’ microsite which created a Dr Seuss-like Dairyverse to teach its audience about Read more…
New Executive Committee for the Digital Media and Marketing Association
Members of the Digital Media and Marketing Association (DMMA) voted for their new executive committee at the AGM held on the 19th of January 2012. The eight member executive committee (Exco) will once again be chaired by Nikki Cockcroft (Woolworths Online) who also holds the position of the Head of Bookmarks, the DMMA’s digital industry Read more…
Creative Circle/DMMA Quarterly Awards winners announced!
Emma Carpenter from Quirk regarding Digital entries - This was a strong quarter with 40 submissions and it was refreshing to see a purely mobile execution (Mobile Band for Good Hope FM by 140 BBDO) bagging first place for its original concept and interactivity. The entries that tied for second place (Hyundai Freedrive Website by Hello Read more…
Pre-purchase online research comes out tops in the DMMA e-commerce study
During the month of October 2011, the DMMA and Effective Measure performed a joint research project into South African e-commerce trends. The response was positive, with 1001 respondents who were sourced from a survey that ran across over 400 websites. The survey asked five key questions relating to the use of the Internet as a Read more…
Bookmarks 2011 Monitoring report by BrandsEye
BrandsEye became the official monitoring partner for the Bookmarks 2011 and tracked the conversation around the brand, the judges and the sponsors. Click on this link or the image below to view the report on slideshare.
Bookmarks Awards 2011 Winners!
Digital excellence recognized as the winners of the 2011 Bookmarks (powered by FNB) are announced in Cape Town Last night, the Bookmarks, South Africa’s premiere digital awards and an initiative of the DMMA (Digital Media and Marketing Association), announced its 2011 winners. The ceremony, held at Pigalle in Cape Town, was a gathering of Read more…
Bookmarks Awards 2011 List of Finalists
Bookmarks finalists announced! The Bookmarks, South Africa’s premier digital awards powered by FNB, have released the much-anticipated names of the 2011 finalists. They are: PRODUCT AWARDS – websites / microsites / mobisites CATEGORY ENTRANT Retail – Large enterprise (turnover < R100m+) Flight of the Fish Eagle Website Quirk Foschini Website Read more…