| Worksheet Name | Description |
| Websites - SA Domestic | Ranking data summarised by website with traffic originating only from South Africa |
| Publisher - SA Domestic | Ranking data summarised by DMMA publisher with traffic originating only from South Africa |
| Websites - WorldWide | Ranking data summarised by website with traffic originating from any country |
| Publisher - WorldWide | Ranking data summarised by DMMA publisher with traffic originating from any country |
| Metric | Description |
| UB | Number of unique browsers |
| UB %Chg. | Change in unique browsers compared to previous corresponding period |
| US’s | Number of user sessions (also known as visits) |
| US %Chg. | Change in user sessions compared to previous corresponding period |
| Freq. | Number of user sessions per unique browser (how many times each unique browser visited) |
| PV’s | Number of page views (also known as page impressions) |
| PV %Chg. | Change in page views compared to previous corresponding period |
| APD | Average Page Duration in minutes and seconds |
| ASD | Average user session duration in minutes and seconds |
| APVPS | Average page views per session |
| Mobile | % of page views accessed with a mobile device. This metric is not used for mobile specific websites |