| Metric | Description |
| UB | Number of unique Browsers |
| UB %Chg | Change in unique Browsers compared to previous corresponding period |
| US’s | Number of user sessions (also known as visits) |
| US %Chg | Change in user sessions compared to previous corresponding period |
| Freq | Number of user sessions per unique browser (How many times each unique browser visited) |
| PV’s | Number of pages views (Also known as page impressions) |
| PV %Chg | Change in page views compared to previous corresponding period |
| APD | Average Page Duration in minutes and seconds |
| ASD | Average User Sessions duration in minutes and seconds |
| APVPS | Average Page Views per session |
| Mobile | % of Page Views accessed with a mobile device. This metric is not used for mobile specific websites |