Metric Description UB Number of unique Browsers UB %Chg Change in unique Browsers compared to previous corresponding period US’s Number of user sessions (also known as visits) US %Chg Change in user sessions compared to previous corresponding period Freq Number of user sessions per unique browser (How many times each unique browser visited) PV’s Number Read more…
Q & A
Research
Effective Measure Data for September 2011
SA Unique Browsers 12,343,234 SA Page Views 493,345,925 Mobile Unique Browsers 1,990,426 Mobile Page Views 39,784,664 The above figures are for traffic across DMMA member sites for September 2011.
Why did we have a race question in our EM demographic survey and why was it removed?
Answer: The DMMA made the call to directly query race in the Effective Measure demographic surveys that run across member sites. We completely understood the sensitivities around this issue but without race, our online audience data was not comparable with the information media strategists, planners and advertisers have on traditional media channels. We agreed to Read more…
How often do we embark on a research project?
The DMMA appoints a research supplier at least once every two years, though in 2011 we endeavour looking at more frequent formal and informal research being conducted.