Answer: Yes, only Nielsen sees the figures and will never divulge a member’s figures to another. Only a grouped figure for all publishers appear on the quarterly adspend reports.
Q & A
Answer: the adex reports show the percentage of online spent compared to other media types including tv, radio, print, outdoor cinema. The more members and non-members submitting rate card based ad revenue figures the higher the percentage of online spend will be. A small number of DMMA members are currently submitting their figures which makes Read more…