Answer: From April 1, your Nielsen login will be disabled and you will no longer be able to access their tools. Effective Measure will be taking monthly figures from our Nielsen history and making it available for historical trending. However, we highly recommend that each publisher export the data they need before March 31st. A Read more…
Q & A
Measurement
On the Effective Measure system everyone’s stats will drop – why?
Answer: Effective Measure have what we believe is a more robust approach to measuring unique browsers. Their patented measurement methodology, Digital Helix, handles the problem of cookie deletion much better than other approaches. To understand the Cookie Deletion issue, please read these supporting articles: 1. http://showmeanalytics.com/2009/04/calculating-the-effects-of-cookie-deletion/ 2. http://www.imediaconnection.com/content/6379.imc Across the world, Nielsen and others are Read more…
What was the process for the DMMA measurement vendor tender?
Answer: We followed a best-practice approach with a multi-stakeholder team as follows. The entire process has been fully documented and archived for reference for when the review happens again. · March 2010. DMMA Head of Measurement travels to ICOM conference in Lisbon, Portugal to announce Tender Review and invites vendors to participate. · May 2010: Read more…
Why did the DMMA follow a tender process?
Answer: There had not been a formal review of the measurement vendor since the OPA first awarded a contract to RedSheriff (later acquired by Nielsen) in August 2003. It is best practice and good governance to review and open for tender all key supplier arrangements every few years to ensure we get market related services Read more…
Why did the DMMA change its measurement vendor supplier?
Answer: The key requirements of the tender were to allow the DMMA to measure more digital audience activity, more broadly and more affordably. We had key requirements around an audience measurement panel and a vendor who was moving as quickly as the industry with respect to mobile, apps and other emerging trends. We also required Read more…
Who are Effective Measure?
Answer: Effective Measure has become the emerging market specialists for audience measurement, now tracking over 200m users across the Middle East and South East Asia. They have great technology, a clear roadmap for mobile, app and device tracking and are aggressive participants in the markets they serve. The founders worked for Red Sheriff, Nielsen and Read more…
What has happened with our new measurement vendor appointment?
Answer: After a year-long tender review process, the contract for audience measurement in South Africa on behalf of DMMA members has been awarded to Effective Measure in February 2011.
What is the Measurement tender RFI and can I access the document?
The Measurement Vendor RFI May 2010 provides vendors interested in supplying audience measurement services to the Online Publishers Association a guide for first round presentations to the Measurement Sub-Committee. The following process will be followed: • May 2010: Initial presentations, informal discussion and brochures / proposals delivered from Vendors in response to this document • June Read more…